Senior Content Manager and Strategist

What you do and how you’ll make an impact:

• Operate as a key member of a collaborative Marketing team to write effective content for our awareness activities and to fuel our demand gen engine
• Collaborate with co-workers and brainstorm fresh, creative content ideas to improve audience engagement
• As a strong Marketing contributor, advocate for the right content for the right audience at the right time
• Put your creativity to work developing compelling messaging, translating positioning into tangible benefits for the targeted audience
• Research, write, edit and proofread content for omni-channel marketing with focus on channels such as website, social, blog and email
• Leverage your industry and product knowledge to develop content such as eBooks, white papers and case studies.  Provide input into video scripts
• Conduct competitive content audits and contribute to defensible positioning and proof-point messaging that clearly showcase Cologix’s differentiated value across priority segments
• Assist in reviewing and editing written materials produced by other team members
• Provide expertise and support for content needs for events
• Improve existing content to align with changes in messaging and products and services
• Leverage secondary research as a part of creating compelling copy
• Facilitate interviews to develop ideas and collect information to feed into content development such as case studies 
• Demonstrate excellence in fact checking and consistency of facts and figures
• Ensure that product, marketing and brand materials support the Cologix brand by following the company’s copy style and tone guide
• Work with graphic design resources to ensure the final asset fits its purpose and is a professional looking and reading asset
• Analyze results from specific assets and content types.  Optimize content strategy based upon results to increase reader engagement and retention.

What makes you a good fit: (Qualifications)

• Ten plus years of experience in developing and editing high-quality content, both short form and long form, for digital and print
• Strong project management and cross-functional collaboration skills - ability to work through standardized review and approval processes with a variety of people to be successful. Willing to take direction from colleagues and to operate as a team
• Bachelor's degree in Journalism, English, Communications or a related field is preferred
• Exceptional writing, proofreading and editorial skills — with the ability to distill technical concepts into business-relevant messaging
• Keep up-to-date with content trends and advances in technology.  Utilize technologies such as AI to assist you in doing your job better
• Expertise in data center, digital infrastructure or B2B high tech industries
• History of excellence in research and writing product, awareness and demand gen content that aligns to a company’s brand, value propositions and targeted audiences
• Knowledge of SEO, SMO and industry best practices. 
• Ability to meet tight deadlines
• Self-motivated with a proactive attitude and approach
• Able to prioritize requests and manage multiple projects simultaneously and according to deadlines
• Disciplined in following through with set priorities 
• Ability to think logically as well as creatively
• Excellent communicator and organizational skills
• Must be able to write following US English guidelines and standards
• Ability to write in French and English is a plus


***Applicants must be authorized to work for any employer in Canada. We are unable to sponsor or transfer sponsorship of an employment visa / work permit at this time.***