As a Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You also know the ins and outs of site copy, banner ads, direct e-mails, interactive scripts, and
other online marketing.
To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can champion a creative direction with clients and be an inspiring mentor to junior copy staff.
You will:
- Interact with project teams to understand business objectives and audience demographics
- Review copy (alongside design) to align with channel and platform guidelines
- Provide guidance on creative revisions to up-level content within our client’s voice and tone
- Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of our guests and hosts with our business goals
- Work with design partners and CD to audit existing templates/guidelines and create/revise new templates and guidelines as needed to empower our partners to better execute their email projects
You Have:
- 5+ years’ experience as a copywriter in an agency environment—including experience with interactive media and direct marketing.
- Ability to internalize and consistently adhere to internal brand guidelines
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
- A strong understanding of marketing (especially direct marketing) and advertising principles.
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
