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Digital Media
Lead and scale paid media arbitrage for commerce and affiliate monetization across Meta, Google/YouTube, ChatGPT ads and native networks. Manage bid and budget architecture, run A/B tests, build Excel financial models, integrate affiliate networks and Amazon attribution, maintain BI reporting (Looker/Tableau), oversee tracking and attribution, and align Editorial/SEO/Product teams. Mentor colleagues on generative AI workflows and operate during EST core hours for peak shopping events.
