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Cyberhaven

Senior ABM Marketing Specialist

Reposted 20 Days Ago
In-Office or Remote
8 Locations
Mid level
In-Office or Remote
8 Locations
Mid level
The ABM Marketing Specialist will execute account-based marketing programs, create marketing assets, support sales outreach, manage tools like HubSpot, and track KPIs for targeted accounts.
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About the Role

Cyberhaven is looking for a Senior ABM Marketing Specialist to support the execution of account-based marketing programs across our highest-value accounts. In this role, you’ll work closely with the ABM Program Manager, sales, SDRs, and content teams to deliver personalized, account-specific experiences that drive engagement, accelerate active opportunities, and contribute directly to pipeline growth. This is a highly collaborative, execution-focused role for someone who enjoys bringing ABM strategies to life through thoughtful coordination, strong attention to detail, and close partnership with go-to-market teams.

What You'll Do
  • Support the execution of ABM programs across 1:1, 1:few, and 1:many motions

  • Create and personalize marketing assets such as emails, one-pagers, outreach templates, and gifting materials

  • Coordinate direct mail, digital campaigns, and event follow-up for targeted accounts

  • Partner closely with SDRs and AEs by providing account insights, messaging support, and content kits for outreach

  • Prepare regular engagement summaries and updates for priority accounts

  • Set up and manage targeted email sequences and nurture programs in HubSpot or a similar platform

  • Assist with tracking and reporting on account engagement using ABM and marketing tools

  • Coordinate audience segmentation, list management, and campaign reporting updates

  • Support the execution of field events, webinars, and executive experiences, including promotion and follow-up

  • Track key performance indicators such as account engagement, meetings created, and campaign performance

  • Share insights, learnings, and recommendations to continuously improve ABM programs and execution

Who You Are
  • 5+ years of experience in B2B marketing, demand gen, SDR/BDR, or a similar role.

  • Interest in ABM, account targeting, and personalized marketing campaigns.

  • Strong organizational skills and ability to manage multiple tasks simultaneously.

  • Excellent communication skills and comfort working with cross-functional teams.

  • Hands-on experience with HubSpot, Salesforce, or similar tools is a plus.

  • Familiarity with ABM tools such as 6sense, Demandbase, or Mutiny is a bonus (not required).

  • Creative problem solver with a willingness to learn and grow quickly.

  • Comfortable operating in a fast-paced, high-growth environment.

Joining Cyberhaven is a chance to revolutionize data security. Traditional tools fall short, but we’ve reimagined protection with AI-enabled data lineage that analyzes billions of workflows to understand data, detect risk, and stop threats. Backed by $250M from leading investors like Khosla and Redpoint, our team includes leaders who built industry-defining technologies at CrowdStrike, Palo Alto Networks, Meta, Google, and more. This role lets you shape the future of data security, alongside experts driven to help customers protect their most valuable information.

Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Top Skills

6Sense
Demandbase
Hubspot
Salesforce

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