Develop and execute marketing strategies and campaigns to increase awareness and support box office performance. The role coordinates promotional activities with producers, production teams, cast, internal Astro stakeholders, and external partners; attends selected filming activities to identify content opportunities; monitors campaign delivery; and participates in planning, brainstorming, and status meetings.
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
- Develop a comprehensive marketing strategy and campaign plan to drive awareness and contribute to strong box office performance.
- Attend relevant production activities, including selected shooting days, to identify and capture potential marketing and promotional content opportunities.
- Execute the agreed marketing plan in accordance with approved timelines and milestones.
- Monitor and ensure the overall delivery of campaign objectives and marketing initiatives.
- Coordinate and manage communications with key stakeholders to facilitate the execution of marketing initiatives and ensure alignment across all workstreams, including but not limited to:
- Producers and production teams
- Cast and talents
- Astro Shaw internal stakeholders such as Astro Radio, Digital and social media teams/platforms
- Other relevant partners and collaborators
- Participate in project discussions, brainstorming sessions, status meetings and planning activations as required throughout the engagement period.
REQUIREMENTS:
REQUIREMENTS:
- Must have a Degree in any related field of studies.
- Fluent spoken and written skills in both English and Bahasa Malaysia.
- Good scripting skills and writing flair.
- Good visual flair in presenting stories
- Willingness to learn on the job.
- Familiarity with technology and ability to pickup technical skills quickly.
- Good knowledge of latest TV and web broadcast technology.
- Meticulous and methodical as well as a good team player.
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