BlackRock
Associate, Global Marketing & Digital Wealth Digital Marketing Team, AMRS SEO/GEO Lead
About this role
The Team:
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
The Global Paid Media & SEO team drives firmwide paid media and search strategy & execution, amplifying BlackRock’s priority messages at scale
We partner with business & regional marketers to modernize our approach, drive greater efficiency, deliver more effective outcomes and create competitive advantage.
Role and Impact:
The AMRS Search Regional Lead will drive SEO and GEO strategy across the Americas, supporting business lines such as iShares, US Advisor Center, and the US Institutions business. This role is central to evolving BlackRock’s search approach—from traditional SEO to integrated, AI-powered discovery, ensuring visibility across all digital touchpoints. As search evolves from keyword-driven discovery to AI-powered answers, this role is pivotal in future-proofing BlackRock’s organic strategy. The AMRS Search Lead will help scale a globally integrated search program that unifies paid media, SEO, and AI visibility—driving commercial impact and discoverability across every channel.
Responsibilities:
Oversee Conductor access, platform hygiene, and training, and help manage relationships with Conductor and SEO agency (Gain)
Act as SEO/GEO practitioner to make changes to website architecture, content, internal linking and other factors to improve organic visibility for priority topics
Perform ongoing keyword research, optimization and tracking
Monitor KPIs regularly to understand SEO/GEO strategy performance
Active monitoring and sharing of industry news, SEO trends and innovative new tools
Self-manage execution of activities against deadlines across multiple work-streams
Perform competitive research to identify content gaps and technical strategies to improve client performance
Core Skills:
Strong grasp of technical SEO, content strategy, and performance metrics
Proficiency in Conductor, Adobe Analytics, and Google Search Console
Experience with LLMs and AI-powered search; familiarity with GEO and global content governance
Excellent communication and stakeholder management skills
Ability to collaborate across Marketing, Media, Social, Editorial, Product, and Development teams
Analytical mindset with experience in reporting and measurement frameworks
Project management and vendor relationship skills
Qualifications:
3–5 years of SEO experience, ideally in financial services
Proficiency in Conductor, Adobe Analytics, and Google Search Console, Screaming Frog, Ahrefs, SEMrush
Experience with LLMs and AI-powered search
Excellent communication and stakeholder management skills
Must have strong analytical and problem solving skills
Must be able to make decisions in a fast-paced environment
Exposure to optimizing websites including elements like: metadata, on-page copy is a plus
Experience with any of the following is a plus: Screaming frog, SEM rush, Ahrefs, Google analytics, Google search console
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.