B2B Marketing Specialist

Why Showpass?

At Showpass, we’re redefining how people experience live events. From music festivals to sports arenas, we create seamless, unforgettable moments that bring people together.

We’re a company built on experiences, not just for our customers, but for our team. We move fast, think big, and empower our team to make decisions. Here, you’ll have the freedom to lead, the support to grow and the opportunity to make a real impact.
We’re looking for a creative, data-savvy marketer to lead B2B marketing efforts.

Role: B2B Marketing Specialist

Location: Calgary (Open to remote candidates)

What you’ll do:
Creative Account-Based Marketing (ABM)

• Build and run personalized, high-impact campaigns targeting high-value accounts (>$1M GTD)
• Develop customized content using outreach tools that reflect the unique needs of event organizers
• Leverage data to design segmented plays for various event verticals
  

Innovative Campaigns

• Create and launch non-traditional, buzzworthy campaigns that are unique to the ticketing and event industry 
• Launch non-traditional demand generation plays that grab attention and drive results
  

Pipeline Ownership

• Drive high-quality sales opportunities through marketing efforts
  

Tools & Reporting

• Manage and enhance the marketing tech stack with a focus on Salesforce integration, lead scoring algorithms, multi-touch attribution models, and performance tracking
• Build and maintain real-time dashboards to measure funnel efficiency, and support data-driven decision-making
  

Sales & CS Partnership

• Lead outreach experiments, nurture tracks, and industry-specific pitch materials
• Work with CS on event upsell/cross-sell opportunities and work with sales on account strategy
• Support sales enablement with assets, decks, and inbound/outbound sequences as needed

You'll thrive in this role if you:

• Have post post-secondary education in marketing or business 
• Have 5+ years in B2B marketing at a fast-growing SaaS company 
• Have experience in direct ABM ownership or demand generation role supporting enterprise/mid-market
• Are familiar and comfortable with long sales cycles
• Have a strong portfolio of creative campaigns that provided measurable results
• Understand brand tone and aesthetic alignment with creative teams
• Have a focus on ROI, customer acquisition cost (CAC), and pipeline impact
• Have excellent communication skills and enjoy working with other creative minds
• Have a passion for live events and have worked in the events industry (this is a bonus)

Showpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.

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