Lead and validate an SFMC-to-Braze migration: review strategy, build a migration roadmap, map journeys and automations, guide technical teams, identify risks, and validate migrated data, configurations, campaigns, and workflows for launch readiness.
We are looking for an experienced Braze Specialist to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze.
This is a strategic and technical consulting engagement for someone who has successfully completed similar migrations and can confidently guide the project from planning through implementation and validation.
The specialist will initially review and validate the proposed migration approach, scope, effort, and resourcing assumptions. Once the project begins, they will work closely with the client’s technical team to map the migration process, provide technical direction, identify risks, and ensure that all required data, campaign logic, configurations, and workflows are transferred accurately.
Responsibilities- Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan.
- Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing.
- Guide the client’s technical team through the end-to-end migration process and provide expert direction throughout implementation.
- Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze.
- Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery.
- Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch.
Requirements
- Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs.
- Proven experience completing a migration from Salesforce Marketing Cloud to Braze.
- Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic.
- Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations.
- Ability to independently lead a migration and guide technical and client stakeholders through the process.
- Braze certifications are strongly preferred and will be an important selection consideration.
- US Central time business hours.
Similar Jobs
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Use Coursera learner and product data to define and track KPIs, analyze consumer behavior, produce dashboards, partner with business leaders to inform consumer strategy, and present actionable insights to cross-functional teams to drive product and business decisions.
Top Skills:
DatabricksLookerPythonRSigmaSQLTableau
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Lead merchandising strategy and experimentation across consumer surfaces to improve discovery, conversion, retention, and revenue. Design and run A/B tests, analyze learner behavior and marketplace trends, develop scalable merchandising frameworks, and partner cross-functionally to launch content, campaigns, and cross-sell opportunities across Udemy and Coursera.
Top Skills:
Adobe AnalyticsAmplitudeContentfulOptimizelyTableau
.png)
Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics
Lead design and rollout of a fit-for-purpose data governance program: manage data lifecycle, implement governance frameworks and tools, drive data catalogs/lineage, upskill stewards, define KPIs, and partner cross-functionally to improve data quality, compliance, and usability.
Top Skills:
AIData CatalogsData Governance ToolsData LineageMetadata ManagementSQL
What you need to know about the Calgary Tech Scene
Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.
