Business Development & Sales Specialist – Wellness Advisory

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.

OVERVIEW

Join Alberta Blue Cross® as a Business Development & Sales Specialist, where you will play a critical role in selling an emerging offering and shaping its go-to-market strategy. Your conversations, wins, and losses will directly inform how we position, refine, and evolve this solution. Working closely with our Wellbeing Advisory Services team, you will help test sales messages, learn from early deals, and iterate on our approach. This is an opportunity to lead the work, foster deep relationships, and deliver innovative solutions that support client success and organizational growth.

WHO YOU ARE

You are a builder and seller who thrives in ambiguity and is excited to help shape and prove an emerging offering. You have a passion for consultative selling and excel at translating value into meaningful action for executive clients. With a deep understanding of how to build and sustain relationships, as well as navigate complex buying ecosystems—whether political, unionized, hybrid, or remote work environments—you may have also been described as:

• A hands-on business developer who can lead the work—this is an individual contributor role with no direct people leadership responsibilities.

• A strategic and analytical thinker who excels at identifying trends, risks, and opportunities in competitive markets.

• A collaborator with high emotional intelligence, able to influence and share learnings to shape the offerings.

• A professional who thrives in an entrepreneurial environment and brings structure and clarity to ambiguity.

WHAT YOU WILL DO

• Business Development: Position Alberta Blue Cross® as a trusted partner while selling an emerging offering. Proactively identify new business opportunities, drive expansion from within the current client base, and create momentum in the market. Early success will be defined by quality conversations, market insight, and building traction—not just closed revenue.

• Executive-Level Relationship Development: Build and maintain “deep and wide” relationships with client executives, brokers, and consultants through consistent delivery and trust-building activities, including account plan execution, quarterly business reviews (QBRs), and value realization sessions.

• Shape, test and refine sales strategies and assets: Learn from early deals, share insights, and iterate on positioning and messaging to improve effectiveness.

• Proposal Leadership: Lead client strategy for RFIs, RFPs, and proposals; shape requirements early; coordinate cross-functional teams; craft compelling win themes and differentiators; ensure compliance and risk checks; and deliver final presentations.

• Cross-Functional Collaboration: Mobilize enterprise capabilities to meet client expectations, resolve delivery risks, and ensure commitments are met and communicated professionally.

• Voice of Market: Maintain deep awareness of industry trends, competitive landscape, and client expectations to influence product innovation and market positioning.

• Continuous Learning & Professional Conduct: Adopt Trusted Partner Organization (TPO) best practices, enhance sales craft skills, and maintain ethical standards and compliance with policies and legislation.

• Conduct win/loss reviews to refine strategies and improve performance.

• Collaborate with service and governance leads to align client engagement strategies across channels.

• Actively contribute to shaping and evolving the go-to-market strategy through real client engagement and feedback.

• Participate in industry events and networking opportunities to strengthen ABC’s market presence.

• Contribute to internal initiatives that enhance client experience and operational excellence.

WHAT YOU WILL HAVE

• A minimum of 7-10 years of experience in business development, consultative B2B sales, or strategic selling roles—preferably in health, wellness, benefits, or professional services sectors.

• Deep expertise in RFP/RFI development and broker/channel strategy.

• Strong track record of achieving or exceeding revenue targets in a high-performance environment.

• Exceptional communication, negotiation, and stakeholder engagement skills.

• Proficiency in CRM systems (e.g., Salesforce), sales analytics tools, and proposal development platforms.

• Demonstrated experience leading cross-functional initiatives and launching new sales processes or channels.

• Ability to thrive in a fast-paced, entrepreneurial environment and bring structure and focus to new business areas.

• A growth mindset and genuine enthusiasm for making wellbeing a core element of organizational success.

• Post secondary certificates, diploma or degree in business, sales, strategy, or related discipline or education is an asset.

• Strong executive presence and relationship-building skills.

• Expertise in strategic planning, forecasting, and pipeline management.

• Exceptional communication and presentation abilities.

• Proven ability to lead complex proposals and negotiations.

• Collaborative mindset with experience working across multiple business units.

• Commitment to ethical standards and continuous professional development.

• Strategic thinking and analytical skills.

• Strong interpersonal and relationship-building abilities.

• Resilience and empathy for understanding client needs.

• Business acumen to drive organizational performance to achieve desired goals.

• Proactive, results-oriented and adaptable.

Although experience in organizational wellbeing or insurance is a plus; it is not a requirement. We are looking for individuals with the right level of initiative to help bring new products and services to the market.  If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.

This position will remain open until a suitable candidate is selected.

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca