Business Intelligence Analyst – Marketing

Are you passionate about data, analytics, and marketing, and eager to contribute to the transformation of a leading organization in the insurance and financial services sector?

As a Business Intelligence Analyst – Marketing, you will play a key role in supporting marketing strategy, business growth, and customer experience by transforming data into actionable insights. This position offers a unique opportunity to grow your expertise in analytics while making a meaningful impact within a collaborative and evolving environment.

As a Business Intelligence Analyst – Marketing, you’ll be at the core of our mission. Your main responsibilities will include:

• Developing, maintaining, and continuously enhancing Power BI dashboards to monitor overall business performance and marketing performance (campaigns, acquisition, retention);

• Ensuring the quality, integrity, and consistency of data used in analyses and reporting tools;

• Analyzing the performance of marketing initiatives across the different stages of the customer funnel and identifying insights to support decision-making;

• Responding to analytical requests from the Marketing team and other internal partners (customer and advisor experience, growth, sales);

• Contributing to the implementation of analytical solutions with a focus on data structuring, transformation, automation, and documentation;

• Interpreting and clearly communicating analytical results to support strategic and operational business decisions;

• Advising partners on best practices in business intelligence, marketing analytics, and data visualization;

• Collaborating in the application of best practices related to data governance, security, and protection.

We’re looking for someone who:

• Holds a bachelor’s degree in business administration, marketing, finance, data science, computer science, or another relevant field;

• Has 3 to 7 years of relevant experience in business intelligence or analytics, ideally in a marketing or commercial context;

• Demonstrates strong expertise in Power BI and data visualization principles;

• Has a solid knowledge of SQL and Python, or a strong interest in further developing these skills;

• Shows a good understanding of marketing concepts and performance metrics (campaigns, acquisition, retention, funnels);

• Is able to connect data insights with business needs and strategic objectives;

• Is recognized for their analytical thinking, synthesis skills, and ability to simplify complex concepts;

• Demonstrates agility, rigor, autonomy, and a collaborative mindset in a matrix environment;

• Has knowledge of the insurance and savings industry (an asset).

• A work environment where learning and professional development are central to our priorities;

• A healthy, safe, fair, and inclusive culture that encourages collaboration and innovation;

• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring workspaces;

• Competitive benefits, including: Flexible group insurance; Competitive pension plan; Stock purchase plan; Vacation and wellness/personal development days; Telemedicine; Employee and family assistance program; Ergonomic furniture program; Performance bonus; Discounts on company products, and more.

• 14-month maternity leave replacement

• Location: Québec City or Montréal, including remote work

Still unsure about applying?
We believe in potential and value diverse backgrounds and experiences. If this role inspires you, go ahead and apply — your place might be with us, and we look forward to getting to know you.

iA Financial Group

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.