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POSITION PURPOSE
The Marketing and Communications Manager supports global marketing and communications initiatives across YPO’s 32 Business and Personal Networks. Working in close collaboration with the Senior Manager, Marketing Communications, this role blends strategic thinking with hands-on execution to drive member engagement, promote network initiatives and ensure consistent, high-quality communications across the Networks portfolio.The manager partners with internal stakeholders and member leaders to develop and execute marketing initiatives aligned with departmental priorities, committee objectives and individual network goals.
PRIMARY RESPONSIBILITIES
Marketing Strategy & Campaign Execution
Develop and implement integrated marketing and communications plans aligned with departmental priorities, committee objectives and individual network goals.
Translate network initiatives into clear marketing strategies, including audience targeting, messaging and channel selection.
Execute and optimize marketing campaigns that support ongoing member engagement and portfolio-wide initiatives.
Manage timelines, budgets and campaign deliverables to ensure timely and high-quality execution.
Ensure all communications align with YPO brand standards and editorial guidelines.
Stakeholder & Cross-Functional Collaboration
Build strong relationships with internal stakeholders and member leaders to understand priorities and provide thoughtful marketing support.
Collaborate with cross-functional teams (e.g., Global Marcoms, Data & Insights, etc.) to coordinate campaign development and execution.
Provide guidance to stakeholders on marketing best practices and brand standards to ensure consistent and effective communications.
Maintain proactive and professional communication across a global, matrixed environment.
Content Development & Brand Execution
Develop and manage the production of marketing materials including email campaigns, newsletters, presentations, toolkits and promotional assets to support network initiatives.
Independently create polished and visually engaging marketing assets using Canva (or similar tools), ensuring professional and on-brand execution.
Apply strong attention to detail in messaging, formatting and visual presentation to enhance clarity and impact.
Ensure consistency in branding, tone and messaging across all communications.
Performance Tracking & Continuous Improvement
Monitor email campaign performance using Salesforce Marketing Cloud.
Track engagement metrics and prepare performance summaries with key insights and recommendations.
Partner with the Data & Insights team to interpret performance data and identify opportunities to improve messaging, audience targeting and campaign effectiveness.
Support ongoing refinement of marketing processes and best practices across the Networks portfolio.
SKILLS
Ability to work collaboratively in a multi-cultural organization with international members, helping them achieve excellence in voluntary roles for YPO initiatives.
Excellent interpersonal skills, including strong diplomacy skills with the ability to build meaningful relationships with YPO management, members and vendors. Adaptable, insightful, empathetic and reliable.
Able to maintain discretion and integrity of confidential information.
Resourceful and able to work independently with initiative and good judgement. Effective time management, organization and prioritization skills with the ability to manage multiple projects simultaneously.
Ability to balance strategic thinking with hands-on execution in a fast-paced, matrixed environment.
Able to identify problems, research alternatives, provide thoughtful solutions in a timely manner. Anticipates stakeholder needs and delivers with clarity.
Analytical thinker with the ability to interpret performance data and apply insights to improve marketing effectiveness. Proficiency and interest in leveraging marketing technologies and tools.
Strong verbal and written communication skills, including proofreading, with meticulous attention to detail. Adjusts communication style appropriately to the audience.
Working proficiency in Canva or similar design tools, with the ability to create polished and professional marketing materials independently.
Professional presence and diplomacy to interact effectively with YPO members, volunteers and colleagues at all levels within the organization.
EXPERIENCE/BACKGROUND
5+ years of experience in marketing, communications, business or related fields.
Bachelor’s degree in marketing, business, communications, or a related field (or equivalent professional experience).
Experience managing multiple projects and stakeholders while executing integrated marketing campaigns in a fast-paced environment.
Strong background in campaign execution and content development.
Ability to analyze data and insights to inform marketing decisions.
Working knowledge of marketing automation and CRM platforms (Salesforce preferred)
Proficiency in Canva or similar design tools to create marketing assets.
Experience working within a global organization preferred.
EDUCATION/TRAINING/CERTIFICATION
Bachelor’s degree in marketing, business, communications, or a related field OR equivalent experience.
PHYSICAL REQUIREMENTS
Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones.
Willingness and ability to travel, domestically and internationally, without restrictions, approximately 3-5% per year.
EOE
YPO is an Equal Opportunity Employer. YPO takes pride in supporting a diverse workforce and demonstrates this through its policies and practices. YPO does not discriminate in recruiting, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
