The Content Marketing Manager will drive organic lead generation, create engaging content, manage campaigns, optimize strategies based on analytics, and collaborate with teams to enhance brand presence.
This is a remote position.
About SkillHat
SkillHat is a global training institute. We provide expert training, coaching, and community to help professionals launch their dream careers in tech.
Our immersive, hands-on courses teach cutting-edge, high-demand technical and strategic skills, producing resilient careers. Some of our programs include Business Analysis, Scrum, User Experience Design, Product Management, Project Management, and No-Code Software Development.
About the Role
We are looking for a dynamic and creative Content Marketing Manager based in Nigeria to join our team at SkillHat. This is a remote role, ideal for someone who thrives on innovation, takes initiative, and is passionate about growing a brand’s online presence from anywhere.
You will be responsible for driving organic lead generation, creating engaging content, and continuously optimizing our strategies based on data and feedback.
Key Responsibilities:
- Lead Content Strategy: Develop and execute multi-channel content strategies focused on customer acquisition, digital marketing, and offer creation.
- Drive Virality & Engagement: Create content that sparks conversations, encourages shares, and increases reach across platforms through creative storytelling and trend alignment.
- Manage Campaigns End-to-End: Plan, launch, and optimize marketing campaigns that directly impact funnel performance and company revenue.
- AI & Automation Management: Use tools like ManyChat and the company’s CRM to manage dynamic chatbots, automate workflows, and enhance campaign efficiency.
- Funnel Optimization: Analyze lead behavior, identify bottlenecks across organic and paid channels, and implement data-driven solutions to increase conversion rates.
- Cross-Team Collaboration: Work closely with the CEO, Revenue Operations Manager, and Sales & Marketing teams to align messaging and offers with company goals.
- Performance Tracking: Measure campaign success through key KPIs (leads generated, conversion rates, engagement metrics) and report actionable insights.
- Creative Direction: Oversee brand storytelling, social content creation, and marketing copy that resonates with the target audience.
- Market Research: Stay updated on digital trends, audience behavior, and competitor activities to refine strategies for growth.
- AI-Driven Innovation: Experiment with emerging tools and generative AI systems to improve content quality, targeting precision, and marketing automation.
Requirements
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent hands-on experience).
- 2+ years of experience in content marketing, digital marketing, or related roles.
- Proven ability to create viral or high-performing content across digital platforms.
- Strong understanding of lead generation, sales funnels, and customer acquisition strategies.
- Proven experience creating and managing digital campaigns that drive measurable results.
- Familiarity with CRM systems, email marketing tools, and automation platforms (e.g., ManyChat, HubSpot, Zoho).
- Basic understanding of AI-driven marketing tools, chatbots, or automation workflows is an asset.
- Excellent storytelling and copywriting skills with an eye for content that converts.
- Data-driven mindset: able to interpret analytics to make strategic decisions.
- Ability to collaborate across teams and communicate ideas clearly and persuasively.
- Self-starter with strong ownership mentality and a passion for growth and innovation.
Application Instructions:
To help us get to know you better and see your skills in action, please include the following with your application:
Your updated resume
A link to your portfolio showcasing past social media content that went viral (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results
Candidates based in Nigeria are strongly encouraged to apply.
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