The Content Marketing Specialist will develop and execute a content strategy, create high-quality content, manage distribution, and report on performance metrics to drive brand awareness and customer growth.
Content Marketing Specialist
Founded in 2007, Patsnap is the leader in AI-powered innovation intelligence. Our user-friendly platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle - from validating ideas to analyzing the competitive landscape and beyond. More than 12,000 global companies across diverse industries trust Patsnap to innovate faster with AI.
We have a vibrant and diverse team across offices in Toronto, London, Beijing, Shanghai, Suzhou, and headquarters in Singapore. We are proud of our company vision, values, and entrepreneurial spirit and are committed to fostering an inclusive environment where talent thrives and ideas bloom. Our $300M Series E funding round brings our valuation to over $1 billion, and we have a remarkable amount of growth ahead.
We are actively seeking a Content Marketing Specialist to shape and amplify our brand narrative, engage our target audience, and strengthen our market presence. You will run the content strategy and editorial roadmap for Patsnap, manage production for the blog and customer stories, write and produce original content, research trends and news, consult and inform plans for content distribution, and report on success metrics. You will work closely and collaboratively with the Senior Head of Marketing, marketing team leads, and Product team to deliver a unified strategic approach and best-in-class editorial that drives awareness for the brand and new customer growth.
What You'll Be Doing
- Develop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goals
- Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook)
- Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation
- Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals
- Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap’s content
- Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap’s reputation and brand
- Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals
- Report on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performance
About You
- 2-3+ years of successful content marketing, editorial, and/or creative content experience
- Proven track record of high-impact content strategy and creation
- Experience working in global organizations or with international markets
- Experience working in B2B SaaS organizations
- Experience in technical content writing for IP or R&D audiences an advantage
- Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Patsnap
- Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps
- Ability to think strategically and creatively in a fast paced, dynamic environment
- Tools – Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical Tools
- Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life
- Can inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budget
- Highly organized and detail-oriented
- Experience leading a team of marketing professionals (preferably with experience managing remote teams)
- Can work EST hours and comfortable working across various time zones with global teammates
What You'll Love
- 5 weeks paid vacation (+ 1 day per year of service to a maximum of 30 days)
- Comprehensive benefits package for you and your dependents from day one
- RRSP Contribution Matching
- Access to mental health support
- Maternity and paternity leave
- 2 company paid volunteering days
- Life Assurance
Our Values
- Integrity: We are fair and transparent in everything we do and hold each other accountable for our actions.
- Leadership: We lead by example and inspire each other to reach for new heights.
- Openness: We are open and honest and share our ideas with care and consideration.
- Growth: We are lifelong learners who choose resilience and grit over defeat.
- Innovation: We seek out new ways to solve problems and don’t stop until we’ve created a higher standard.
- Customer: Our customer is at the center of everything we do. Their success is our success.
Patsnap is proud to be an equal opportunity employer (EOE) that champions diversity. We do not discriminate based on race, religion, national origin, citizenship, sex, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran/military, or disability status, or any other protected status in accordance with federal, provincial/state or local laws.
Even if you don’t meet 100% of the above qualifications, we encourage you to apply and tell us why you’d be a great fit for this role! If you require any accommodations during the interview process, please email us at [email protected] so we can best support you.
Top Skills
Analytical Tools
Cms
Hootsuite
Hubspot
Salesforce
Wordpress
Similar Jobs
Marketing Tech
The Email Marketing Content Specialist will design emails, write engaging copy, and support high-volume campaign execution with a focus on client branding and project timelines.
Top Skills:
CanvaFigmaHubspotKlaviyo
Healthtech • Pharmaceutical
The Senior Content Marketing Specialist will enhance brand visibility and lead generation through content development, digital marketing, campaign management, and event promotions, working collaboratively with internal and external stakeholders.
Top Skills:
AsanaHubspotMonday.ComSmartsheetSocial Media
Fintech • Financial Services
The role involves supporting the Treasury Management sales team by leading client calls, analyzing business challenges, preparing customized sales proposals, and mentoring team members with a focus on Canadian and cross-border treasury management processes.
Top Skills:
Banking SolutionsTreasury Management
What you need to know about the Calgary Tech Scene
Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.
