ArtBot (part of Critical Mass)
Innovating Digital Marketing Through Creative and Performance Engineering
About ArtBot
What We Do
At ArtBot, we fuse creative automation, engineering, and advanced technologies like Dynamic Creative Optimization (DCO) and Generative AI to deliver high-quality, scalable content for a variety of industries. Our work ensures our clients can move fast, stay efficient, and maintain creative excellence across all their campaigns.
How We Do It
Creative Engineering
Our creative engineering team builds scalable frameworks and universal design systems that allow clients to bring campaigns to market with speed and cost-efficiency. These frameworks are adaptable, ensuring clients can use them across multiple projects and optimize their creative efforts, minimizing the need to start from scratch with each campaign.
Performance Engineering
While creative engineering focuses on building the framework, performance engineering ensures that when creative assets hit the market, they are performing optimally. This involves testing, tracking, and refining content to ensure it reaches target audiences and achieves conversion goals. Performance engineering bridges strategy and execution, helping clients get the most out of their media activations.
Generative AI & Creative Automation
We’re pioneers in the generative AI space, using AI-driven tools to ideate and optimize creative assets efficiently. Our automation processes allow us to scale content production seamlessly, producing everything from personalized digital ads to dynamic 3D renderings—at a level of precision and speed that drives success for global brands.
Scalability and Efficiency
Through proprietary tools and systems, we scale creative output while maintaining high standards of quality. Our streamlined processes enable clients to move from concept to execution quickly, without sacrificing the creative integrity of their work.
Our Intellectual Property (IP)
ArtBot’s IP is at the heart of our ability to merge automation, AI, and creative workflows. Our exclusive tools give clients the ability to scale content, personalize messaging, and optimize delivery—all while maintaining top-tier creative excellence.
Who We Serve
We work with clients across a wide range of industries, including luxury automotive, pharma, tech, telecom, confectionery, and more. From crafting data-driven digital marketing campaigns to delivering large-scale content solutions, we partner with brands to bring their vision to life in the most innovative and efficient ways possible.
Key Team Roles
Creative Engineering: Our Creative Engineers, led by a Creative Engineering Director, develop the frameworks and systems that allow us to scale content efficiently. They start from design principles and build adaptable, universal systems that ensure client success.
Performance Engineering: This team ensures our creative assets are performing well in-market, continuously optimizing strategies and executions to improve reach, engagement, and conversions.
Activation Engineers: Responsible for activating the creative frameworks, these engineers ensure that the content aligns with media plans and is mapped accurately to audience segments for maximum impact.
Product Engineers: These motion artists and editors create and optimize visuals—whether animated graphics or video—to be placed into the frameworks.
3D Artists: Our 3D team creates models that allow for flexible content, like cars with customizable features or confectionery items with various flavors. Their work enables us to scale assets quickly while maintaining a high standard of visual quality.
Account Management: From Associate Account Managers to Group Account Directors, our account team bridges the client’s needs with our creative and engineering efforts, ensuring smooth project management from strategy through execution.
Creative Engineer Job Description
As a Creative Engineer, you are excited to contribute to the development of creative concepts that translate visually. You are an original thinker and a team player—matching strategic direction with appropriate design results across digital experiences. There’s a line between creative expression and commercial reality—but you’ve got that covered. You’ve tackled the basics of design-related applications—and a keen attention to detail is what makes your work stellar. Most importantly, you are driven by a passion for design.
You will:
- Design solutions that meet or exceed strategic objectives.
- Create interactive design concepts.
- Design mood boards, storyboards, interactive page layouts, site grids and interface demos, photo retouches and enhancements, and animated GIFs.
- Provide quality assurance on creative deliverables.
- Build and maintain a rapport with creative team, account managers, and project managers.
You have:
- 1+ years design and interactive work experience.
- Strong design portfolio.
- Strong visual, interactive and graphic design skills.
- Solid working knowledge of the latest design toolsets.
- Time management skills to manage responsibilities and to always be prepared.
- An ability to brainstorm and contribute to the bigger idea.
- Developed and diverse communication skills to articulate creative ideas.
- A proven aptitude for fast-paced creative thinking with acute attention to detail within demanding deadlines.
- A self-motivated and accountable attitude.
- Experience in the latest versions of Mac OS, Photoshop, and Illustrator.
- An understanding of the strengths and limitations of After Effects, QuickTime, Director, and ImageReady, as well as information architecture and hierarchy.
- Comprehensive understanding of interactivity and the Web.Illustration in both electronic and traditional media.
- Motion graphics experience for the Web and video
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:
- Strengthen opportunity for continuous learning
- Improve collaboration and team relationships
- Increase employee engagement
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica
based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
