Develop and execute content strategies for social media, manage influencer relationships, create engaging content, and track performance to enhance brand visibility.
This is a remote position.
Beguile is a fast-growing perfume brand that turns everyday moments into captivating memories. Our fragrances are made to be worn, shared, and talked about and we’re looking for a creative marketing talent who can help us tell our story, connect with our audience, and keep our brand fresh and inspiring. We need someone who understands that compelling aesthetics are as important as the product itself and knows how to turn that into scroll-stopping content and real community engagement.
RequirementsWhat You’ll Do
Content Strategy & Creation
- Develop and execute engaging content strategies for TikTok and Instagram.
- Create your own EGC (employee-generated content) — behind-the-scenes clips, unboxings, tutorials, storytelling to bring our brand to life.
- Use AI tools to generate high-quality visuals and creative concepts.
- Work with photographers, videographers, and designers to produce branded shoots and campaign assets.
- Curate, brief, and repost UGC from customers and influencers to build trust and social proof.
Influencer, Community & Event Marketing
- Identify, reach out to, and manage relationships with influencers and brand ambassadors.
- Develop clear briefs and guidelines for influencer content that aligns with our tone and goals.
- Engage with our community daily: respond to comments and DMs, gather feedback, and spark conversations.
- Plan and coordinate small brand events or pop-ups to boost local presence and connect with our audience offline.
- Capture content at events to amplify reach online.
Campaign Planning
- Collaborate closely with our Ads & Email Specialist to align organic content with paid campaigns.
- Conceptualize and execute seasonal campaigns, product launches, promotions, and event tie-ins that generate buzz and sales.
- Monitor trends in beauty, fragrance, and lifestyle to keep our content fresh and on-brand.
Reporting & Improvement
- Track and analyze content performance.
- Share insights and ideas to refine what we create and how we engage.
- Minimum 4 years of proven experience in creative marketing, social media content, influencer/UGC management, or a similar role (preferably in beauty, lifestyle, or fashion).
- Comfortable creating your own EGC — you enjoy showing up on camera and telling authentic brand stories.
- Solid hands-on experience managing UGC and influencer partnerships.
- Familiarity with planning and executing small events or brand activations.
- Confident using AI tools for visuals and design.
- Strong understanding of TikTok, Instagram, and emerging trends.
- Solid copywriting skills for captions, hooks, scripts, and event promos.
- Self-motivated, organized, and proactive — you pitch ideas and make them happen.
- Passion for perfumes or beauty.
- Basic Shopify or e-commerce experience.
- Competitive pay, based on experience and impact.
- Creative freedom to experiment and see your ideas live fast.
- Be part of a supportive, growing team with real impact.
- Upload your resume.
- Include links to content you’ve created and/or curated — reels, TikToks, campaigns, or visuals that show your style and creativity.
- (Optional but encouraged) A short video or note telling us why you’d love to help shape Beguile’s story and one idea you’d try for our brand.
- Links to any public social profiles if you create your own content.
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