Data analyst, Marketing performance measurement and targeting

The Marketing Automation and Performance Measurement Department is responsible for creating, securing and automating Desjardins Group’s targeting and performance measurement for communications activities. As a data analyst, you’ll help valorize and operationalize the data gathered through different channels. You extract, describe, analyze and interpret the data needed to make informed business decisions. Responsibility also includes regularly producing campaigns. More specifically, you will be required to:

• Create multichannel marketing strategies by programming targeted client lists.

• Coordinate and automate personalized advice offerings (campaigns, products, services, notices, alerts) in the campaign management tools (SAS Marketing Automation, SAS Enterprise Guide).  This includes regularly producing campaigns.

• Set up a learning approach through tests, following industry best practices for carrying out multi-channel targeting in marketing strategies. 

• Measure marketing strategy performance using quantitative analyses, make recommendations for improvement and communicate results. 

• Conduct studies, research and data analyses, ranging from simple to complex, to provide the information needed for decision-making.

• Participate in working groups and carry out exploratory and quantitative analyses to define marketing segments and how they are deployed in distribution networks. 

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What we offer*

• Competitive salary and annual bonus

• 4 weeks of flexible vacation starting in the first year

• Defined benefit pension plan that provides predictable, stable income throughout retirement

• Group insurance including telemedicine

• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

What you bring to the table

• Bachelor's degree in marketing, business intelligence, statistics, or in a related field

• A minimum of two years of relevant experience

• Please note that other combinations of qualifications and relevant experience may be considered

• Experience drafting analysis summaries to measure the performance of marketing campaigns

• Knowledge of French is required

• Intermediate knowledge of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients

• Proficiency in SAS or SQL analytics solutions

#LI-Hybrid

Trade Union (If applicable)

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

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