Lead the pre-market demand motion end-to-end: build audiences and intent that convert into pipeline, run partnerships/community and distribution for Brand and Content, coordinate with performance and search teams, manage organic/social/awareness paid and pre-market nurture, run experiments, and create repeatable handoffs into Capture.
Would you like to own the six months before an agency starts shopping for us? You’d build the audience and intent that turn into a pipeline long before anyone fills out a form.
You'll own the pre-market motion end-to-end, partnering closely with Brand and Content on distribution, running our partnerships and agency community programs, and working alongside a Sr. Manager, Demand Generation who plays coach on the integrated demand plan. This role calls for someone with real depth in demand and audience creation, ready to run complex, ambiguous programs with a lot of autonomy.
As a Demand Generation Manager, you will:
- Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream.
- Make the handoff of the in-market signal to Capture real and repeatable, not just a line on a slide.
- Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand.
- Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time.
- Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture.
- Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning.
- Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.
What You'll Bring
- You have 4+ years in B2B SaaS demand generation, content distribution, or growth, with clear ownership of audience and demand creation programs.
- You have a point of view on motion ownership versus channel ownership, backed by real examples.
- You know how to turn content into demand through distribution, not just publish it. You can tell the difference between a content team that ships posts and a motion that builds an audience.
- You've owned partnerships, associations, sponsorships, or community programs that compounded into real audience and pipeline contribution.
- You write sharp briefs and are comfortable handing paid execution to a Performance Marketing Specialist rather than running bids yourself.
- You work well being guided by a senior player-coach peer, and you don't need to own every square inch of the motion to feel ownership over your work.
- You're comfortable being measured on lagging indicators like branded search lift and engaged audience growth, and you have an instinct for the leading indicators that predict them.
- You can operate with ambiguity, turning objectives into a plan and figuring out how to use the resources and partners around you to get there.
This role won't be a fit if:
- You need MQL volume or channel-level vanity metrics to feel like you're winning.
- You want to run paid bids and campaigns yourself rather than brief someone else to do it.
- You'd rather own a single channel than a full motion spanning partnerships, distribution, and community.
Benefits, Compensation & Perks
Compensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.
Beyond salary, we invest in your growth, well-being, and long-term success through:
Beyond salary, we invest in your growth, well-being, and long-term success through:
- Stock options and variable compensation
- 4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!)
- Comprehensive benefits from day one, plus an annual HSA/WSA spending account
- RRSP matching to support your future
- Annual learning and development budget, plus a book budget
- Parental leave top-ups
- & many more!!
A Few Things Worth Knowing
- This Posting: This is an active role we're looking to fill now.
- Our Use of AI: AgencyAnalytics uses AI tools to support the screening and assessment stages of our recruitment process. All selection decisions are made by our people. If you have any questions about how AI is used, please get in touch with us at [email protected].
- Our Commitment to Inclusion: AgencyAnalytics is proud to be an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to a fair and accessible hiring process for everyone, regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive ability, sexual orientation, or any other protected characteristic. If you require accommodation at any point during the recruitment process, please let us know.
About
At AgencyAnalytics, we empower marketing agencies with cutting-edge tools to streamline their reporting processes and elevate their client relationships. As a leading B2B SaaS company, we specialize in providing automated reporting software tailored to the unique needs of marketing professionals worldwide. Our mission is to revolutionize how agencies analyze and communicate data, ultimately helping them drive better results for their clients.We're a founder-led Canadian success story that started in 2010, and we're over 140 strong today.
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