Demand Generation Manager

What you'll do:

• Develop and execute targeted, multi-channel programs for a defined set of high-value enterprise accounts.
• Design multi-touch, omnichannel demand generation programs that move buyers from awareness to pipeline
• Map customer journeys and identify the optimal touchpoints and messaging for mid-market and enterprise buyers
• Orchestrate campaigns across paid media, email, events, content, GEO and social,  ensuring they work as a system, not silos
• Support conferences and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth
• Collaborate closely with sales to align on lead generation goals, operationalize handoff processes, and ensure leads are converted into new opportunities in a timely manner
• Collaborate closely with marketing ops to analyze campaign performance and utilize data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue
• Work with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our HubSpot CRM

The right person for this role will have:

• 6+ years of professional non-internship marketing experience in a B2B SaaS capacity
• Experience developing integrated demand generation strategies across the full customer lifecycle, identifying the right tactics for each stage of the journey (awareness, consideration, decision, retention) and creating systematic approaches rather than isolated, channel-specific campaigns
• Demonstrated experience using AI tools and AI-first approaches in meaningful ways for demand generation work, including campaign optimization, content creation, audience targeting, personalization, or marketing automation
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts
• Experience with A/B testingExperience creating, managing, and optimizing digital marketing campaigns to maximize ROI and ensure effective targeting and budget utilization
• Experience implementing an integrated Editorial Calendar (will work with the VP of Marketing and be responsible for hiring/managing a content creator)
• Experience using the following tools: HubSpot Marketing and Sales Hub, Canva, Zoom, Apollo, Webflow, Paid SEM, SEMrush/Moz
• Proven experience scaling the demand generation discipline at a series A/B startup
 
• Bonus points if you have:
• Experience developing and executing complex, data-driven SEO strategies utilizing SEO tools and techniques, including keyword research, on-page/technical optimization, and performance monitoring
• Experience working with ZoomInfo, 6senseExperience with conference planning, management and logistical coordination (before, during, and after the event)
Location
• This role is open to remote candidates across Canada. You'll be expected to travel to our Vancouver office at least once per quarter for team collaboration.

Our guiding principles:

• Customers at the core. We put the customer at the center of all we do. At a basic level, we believe business success comes down to talking to customers and building something they want. We don't listen to customers and just take what they say blindly, but we think critically about it and build what they need. Customers are the core of everything we do, and our business exists to serve them. We prioritize their needs over all else within the company.
• Move with urgency. There are times when we need to move slowly and deliberately, but we default to acting fast and with urgency. We slow down when necessary, but this should be a deliberate choice. Businesses become more lethargic as they grow, this principle is designed to fight this fact.
• Be curious. We understand the world by being curious and asking why. We aren't satisfied with surface level understanding, and seek a deeper understanding of why things are the way they are. Don't take someone's word for it or the answer "because that's how we do it." Understand why and dig deep.
• Excellence in execution. We know that what separates good from great is a high level of execution. We commit ourselves to excellence in everything that we do, from delivering an amazing product to writing a great email.
• Act like an owner. We're all owners of the business and act like it. We follow through on commitments, own our results and think for simplicity. The law of increasing functional information states that systems evolve to become more complex over time. At Quandri, we believe there is sophistication in simplicity; as such, we intentionally fight for streamlined solutions and are committed to the uncomplicated.