ROLE: DIGITAL EXPERIENTIAL PRODUCER
LOCATION: TORONTO (HYBRID)
TEAM: DIGITAL PERFORMANCE
OVERVIEW
Salt Experiential Commerce (Salt XC) is looking for a Digital Experiential Producer to lead the digital execution of experiential marketing campaigns and events. This role ensures seamless integration of digital experiences into live activations, leveraging technology to enhance engagement and audience interaction. The ideal candidate is a strategic thinker who can manage complex digital workstreams, oversee technical execution, and collaborate closely with creative, production, and technology teams to bring activations to life.
Salt XC is an agency driven by the philosophy of Experiential Commerce™—a framework that connects online and offline consumer experiences through data, media, and memorable brand moments that drive action. We take an integrated approach to blending physical experiences with digital amplification to create immersive brand engagements.
THE OPPORTUNITY
Reporting to the Digital Director, you will lead the digital production process for brand activations and experiential campaigns. You will partner with creative, production, and development teams to ensure the seamless execution of digital integrations, from interactive installations to AR/VR activations, mobile experiences, and data capture solutions.
This role requires a dynamic individual who thrives in fast-paced environments, can anticipate and solve technical challenges, and has a deep understanding of experiential marketing’s role in a brand’s digital ecosystem.
RESPONSIBILITIES
- Technical Production: Lead the execution of digital elements in experiential campaigns, including interactive touchpoints, augmented reality, mobile/web activations, data capture integrations, and connected experiences.
- Project Management: Manage project timelines, budgets, and vendor relationships to ensure digital components of activations are delivered on time and within scope.
- Innovation & Solutioning: Act as a digital subject matter expert within experiential marketing, advising on best-in-class technology solutions and their applications to live experiences.
- Cross-Functional Collaboration: Work closely with creative, production, development, and strategy teams to integrate digital into experiential activations, ensuring alignment with campaign objectives.
- Technical Oversight: Partner with external developers, production teams, and technology vendors to ensure seamless execution of digital experiences, troubleshooting issues as needed.
- On-Site Execution: Oversee the deployment of digital components at events, ensuring a smooth, engaging, and technically sound experience for attendees.
- Data & Analytics: Implement and oversee data collection strategies within activations, ensuring compliance with privacy standards and optimizing post-event reporting.
- Adaptability: Thrive in a fast-paced, ever-changing environment where new technologies and opportunities arise quickly, requiring agility and problem-solving skills.
SKILLS & EXPERIENCE
- 5+ years of experience in digital production, experiential marketing, or a related field, preferably within an agency or events setting.
- Proven track record in executing technology-driven brand activations, including AR/VR, digital kiosks, interactive displays, and mobile/web-based experiences.
- Experience working with technical teams (developers, UX designers, digital strategists) to bring concepts to life.
- Strong project management skills, including budget oversight, timeline management, and vendor coordination.
- Deep understanding of digital trends, emerging technologies, and their application to experiential marketing.
- Hands-on experience with data capture and audience engagement technologies (QR codes, NFC, RFID, etc.).
- Ability to troubleshoot technical issues on-site and ensure seamless digital execution during live events.
- Experience managing multiple stakeholders (internal teams, clients, external vendors) in a high-pressure environment.
- Strong problem-solving skills and ability to adapt to changing priorities quickly.
- Knowledge of experiential marketing measurement, reporting, and the role digital plays in driving campaign success.
- Ability to travel and be on-site for activations as needed.
This is an exciting opportunity for an innovative, detail-oriented producer who wants to push the boundaries of digital experiential marketing. If you are passionate about creating cutting-edge brand experiences through technology, we’d love to hear from you.
SALT’S VALUES
- Salt of the Earth: We aspire to be good people—humble, hardworking, honest, and kind. We trust and respect each other and make work enjoyable.
- Do What's Right: We don’t take shortcuts. We do what is right, not what is easy or expected.
- Earn It: We believe in rolling up our sleeves and working hard. We earn the respect, results, and praise we receive.
- Make Things Better: We always look for a better way—curious, passionate, and solution-oriented.
- Seek Different Perspectives: We embrace diversity of thought, challenge ourselves, and use creativity to make us better.
