Knak is a mission-driven company
Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...
Empowering people to be creative.
That’s why Knak exists.
We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.
Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.
Oh, and we have a bit of fun while doing it, too!
We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Senior Demand Gen Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.
You won’t be starting from scratch. You’ll collaborate closely with our new Director of Brand & Content to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.
This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.
What You’ll DoDemand Generation Strategy & Execution- Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition.
- Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events.
- Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity.
- Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
- Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).
- Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels.
- Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats.
- Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention.
- Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space.
- Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
- Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
- Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights.
- Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share.
- Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI.
- Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments.
- Recommend budget allocations and optimize across campaigns for maximum efficiency.
- 6–10+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS environment.
- Proven track record building and scaling demand programs that drive measurable pipeline and revenue impact.
- Deep understanding of full-funnel marketing, SaaS metrics (CAC, LTV, payback, activation, retention), and experimentation frameworks.
- Fluency in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy, with hands-on experience managing significant budgets.
- Strong analytical mindset; comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making.
- Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
- Hands-on experience with marketing automation tools and lifecycle marketing programs.
- Experience managing agencies, consultants, or freelancers, and knowing how to get quality work out of partners.
- A high degree of agency: bias for action, strong follow-through, and excellent operational discipline.
- Have experience marketing to Marketing Ops or technical SaaS buyers.
- Have worked in partnership with brand/content teams, not just demand gen.
- Can get hands-on in platforms (Google Analytics, LinkedIn Ads Manager, SEO tools).
- Have tested creative formats like short-form video, meme-led ads, or interactive campaigns.
- You’ll own the demand engine that turns Knak’s brand into measurable pipeline and revenue, bridging the gap between creative storytelling and performance outcomes.
- You’ll have ownership of budget, channels, and consultants, with a creative partner in the Content Pod and cross-functional allies across Sales, RevOps, and Product Marketing.
- You’ll build the systems, experiments, and programs that help Knak show up where our buyers spend their time, and convert them when they do.
- You’ll join a high-trust, low-ego team that’s serious about doing great work.
What We Offer
At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.
We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2025! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.
If this sounds like something you’re looking for, then we’d love to hear from you!
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact [email protected].
At Knak, our recruitment process includes AI screening for keywords and minimum qualifications as well as video interviews which are transcribed with AI. Humans are still at the core of our decision making!
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