Digital Marketing Strategist
North - Remote
Let’s go North, together.
Join our mission to build the largest suite of credit card processing and merchant services. It’s one simple payment platform backed by the most diverse payment companies. From credit card processing to back-office management, North points the way to smarter, faster, and just plain better payment solutions.
The Digital Marketing Strategist will develop and implement paid search and paid social media strategies to improve lead volume, conversion rate, engagement, brand awareness, and brand loyalty. Provide regular reports on campaign improvements, and ensure all marketing efforts are properly tracked.
What you'll do:
- Develop and implement paid search (PPC) strategies using various platforms such as Google Ads and Bing Ads to generate leads and improve brand awareness.
- Develop and implement paid social media strategies to generate brand awareness, improve engagement and brand loyalty, and generate leads.
- Assist in the creation and improve efficacy of company’s digital marketing assets and dynamic media.
- Increase traffic to multiple company sites and improve lead generation from those sites.
- Collaborate with our marketing analyst, IT, CRM, and other systems to make sure digital campaigns are managed and tracked through the entire sales process.
- Establish best practices and explore new methods in digital marketing to meet the company’s objectives for customer engagement, lead generation and brand loyalty.
- Liaise with Marketing, Sales, Design, Product and Content teams to optimize customer experience and ensure brand consistency.
- Collaborate with in-house designers and developers and manage outsourced website/application designers and developers as needed.
- Identify online/digital advertising needs and opportunities to reach target audiences.
- Work with business unit leaders to develop and execute on business unit specific digital strategies.
- Measure responses to changes in programs using Google Analytics and other tools. Create analysis reports, KPIs and dashboards that communicate the overall digital strategy, performance and its impact on the company’s business objectives.
What we need from you:
- Bachelor’s degree in Marketing, Communications, Advertising, English or related field with at least five (5) years of experience in digital marketing and website management
- Experience with paid search advertising and social media advertising.
- Experience with Google Ads, Bing Ads, and advertising on various social media platforms.
- Demonstrable experience with CRM software and Content Management Systems (CMS)
- Understanding of UTM tracking
- Excellent written and verbal communication skills
- Strong analytical and project management skills
- Experience monitoring and tracking online advertising through Google Analytics and Google AdWords
- Some familiarity with web design and HTML
Travel Requirements: >5%
License and Certification Requirements:
Google Ads Certification required.
Salary Range: $76,000-$100,000
Pay within this range varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.
Please note: North is a US based company and no sponsorship is available for this position at this time.
What we offer:
We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally. Some of our perks include:
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Medical, Dental, & Vision Coverage
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Flexible Paid Time Off
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401(k) + Match
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Mental Health Support & Well-Being Program
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Paid Maternity & Paternity Leave
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Education Assistance
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Company-funded Lifestyle Spending Account
Who we are:
North, and our family of companies, are committed to helping entrepreneurs grow their businesses. As an end-to-end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in a physical storefront, online, or both. We pride ourselves on being large enough to offer customized solutions to our enterprise-level clients while remaining agile enough to take an award-winning, hands-on approach to personal service that our merchants won’t find anywhere else.
Let’s go North, together! Our most important resource is our people. Join our diverse team of innovators and do-ers and make your mark on the future of payments technology. We're proud to offer benefits that help our team members further their overall well-being through unique initiatives that are both personally and professionally fulfilling.
At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal opportunity employer.
To learn more about North, and our family of companies, visit our website: north.com
