Digital Media Buyer
Location: REMOTE from New Jersey
Ready to make a difference?
Join our team as a Digital Media Buyer and immerse yourself in the dynamic realm of digital advertising. In this pivotal role, you'll be at the forefront of executing and optimizing digital media campaigns across diverse digital marketing channels, including programmatic display, native, and social, for Energy and Government sectors. This position offers an enriching environment for career advancement within a dynamic and collaborative organization. You will not only manage campaigns but also drive their performance, leveraging your skills in digital buying, analytics, and strategic thinking. Owning the digital buying for entire accounts, you'll work closely with media strategists to develop and implement media plans, ensuring excellence in execution, optimization, and reporting. If you have a passion for analyzing campaign data, optimizing media buys, and turning insights into impactful actions, this opportunity offers the perfect platform to expand your experience and contribute significantly to our team's success.
Why you will love working here:
- Quality of life: Flexible workplace arrangements, work-life balance
- Investment of the community: Donation matching, volunteer opportunities
- Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
- And many, many more (Ask your recruiter for more details!)
What you will be doing:
- Execute and Optimize Digital Media Campaigns: Efficiently manage campaigns across various online marketing channels and platforms (Google, Facebook, LinkedIn, The Trade Desk, CM360, etc.), ensuring they meet set objectives and performance benchmarks.
- Campaign Management and Digital Buying: Day-to-day management of digital campaigns, managing their progress toward budget and KPI goals, and making necessary adjustments for optimal performance. Ownership of digital buying for assigned accounts, utilizing expertise in digital media and analytics to maximize campaign outcomes.
- Data Analysis and Trend Identification: Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance.
- Reporting and Performance Improvement: Oversee the reporting for assigned campaigns on a monthly basis, providing insights and recommendations for continuous improvement. Utilize tools such as Google Looker, Microsoft Excel, and Google Analytics.
- Collaborate on Media Planning: Work closely with media strategists to develop comprehensive media plans that align with the marketing goals of clients in industries like Energy and Government.
- Team Collaboration: Be an active member of a dynamic team, contributing to a positive work environment and participating in collaborative efforts for campaign success.
- Career Growth and Learning: Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising.
What we need you to have (minimum qualifications):
- Bachelor's degree (or applicants can substitute one year of related experience for one year of education)
- 2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc.
- 1+ years using web analytics tools, such as Google Analytics and Google Tag Manager
What we would like you to have:
- In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc.
- Experience implementing pixels for data collection and conversion tracking on websites
- Ability to multitask and meet deadlines under pressure
- Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.
- Adaptable, flexible, and a team player with a passion for digital advertising
- Active interest in keeping up with the paid media industry and latest trends
Professional Skills:
- Proficiency in Microsoft Excel
- Strong written and verbal communication skills
- Excellent research and analytical skills
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.
Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$54,397.00 - $92,475.00
New Jersey Remote Office (NJ99)
Top Skills
What We Do
ICF is a global advisory and technology services company with approximately 9,000 employees in industries across the public and private sectors. For over 50 years, we’ve been helping clients take on some of the world’s most complex challenges to produce exceptional results. Our work is the catalyst to help shape the future for all.
Beyond our purpose-driven work, we invest in our employees and their experience with us. We have numerous options for healthcare and many additional benefits, including immediate access to 401k retirement matching and pet insurance. Our Employee Community Networks help members find support, belonging, and growth by enhancing internal networks and professional development. We offer paid volunteer time and match your donations. As learning is a never-ending journey, we offer tuition reimbursement, mentorship programs, communities of practice to contribute to and grow from, and memberships to LinkedIn Learning and Coursera. We aim to consider every aspect of how to invest in people so they can belong, grow, and thrive with us.
Why Work With Us
At ICF, we are a purpose-driven company with a strong culture and underlying values that prize diversity, opportunity, equality, and respect. We are not all the same. And that has always been our greatest strength. We are at our best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do th
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