The Digital Paid Media Strategist is responsible for planning, designing, and building highly scaled paid search and shopping campaigns. They will monitor and manage client campaigns, expand and improve ad campaigns, conduct keyword research, optimize landing pages, and provide reporting and analysis on campaign status.
Company Description
We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (15000+ experts across 26 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!
Job Description
- Plan, design, and build highly scaled paid search and shopping/PLA campaigns
- Monitor and manage multiple client campaigns as they relate to program goals and objectives
- Proactively expand and improve ad campaigns based on client business needs
- Work with feed management partners and participate in feed health assessments
- Provide ongoing analysis of campaigns, visibility and traffic metrics
- Conduct keyword research and additions to new and existing campaigns
- Conduct ad-copy adjustment and testing according to best practice
- Manages landing page optimization and tracking URLs
- Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
- Perform competitive search analysis
- Assist in the development of ongoing departmental strategies and processes
Qualifications
- 2 years of paid search/SEM marketing experience desired (agency experience a plus)
- 2-3 years of shopping/PLA experience a plus
- Experience with Structured Data/Data Feeds as they apply to Google & Bing Shopping Ads aka PLAs is preferred.
- Ability to analyze data and trends to continually optimize media accounts for efficient ROI
- Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)
- Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
- Strong understanding of Google Analytics
- Keyword research and experience estimating campaign size and budget
- Detailed report creation for paid campaigns
- Excellent interpersonal skills, including strong written and verbal communication skills
- Strong attention to detail, problem-solving, and time management skills
- Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must
Top Skills
Bing Ads
Google Adwords
Google Analytics
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