Leads AI strategy, solution architecture, prototyping, automation, innovation, governance, adoption, and measurement across AdFarm and selected client work. Translates business challenges into AI solutions, prioritizes opportunities, evaluates build-versus-buy decisions, leads pilots, partners cross-functionally, and communicates results and investment needs to senior leaders. Requires hands-on AI application design, technical fluency, change leadership, stakeholder influence, and agency or professional-services experience.
As the Director, AI & Innovation, you will lead the practical design and delivery of AI and automation solutions across AdFarm’s business and selected client work.
You’ll be accountable for:
- AI Strategy & Prioritization
- Solution Architecture & Prototyping
- Internal and Client Innovation
- Adoption, Governance & Measurement
What You’ll Do
- Develop and maintain a practical AI and automation roadmap tied to AdFarm’s business and client priorities.
- Identify and prioritize opportunities based on value, feasibility, data readiness, risk and expected impact.
- Translate business challenges into clear requirements, solution concepts and implementation plans.
- Architect and prototype AI-enabled tools, workflows and automations; determine when to build, buy or partner.
- Lead pilots, validate
results and recommend which solutions should be improved, scaled or stopped.
- Partner with teams across strategy, analytics, operations, finance, project management, creative, media, AgIntel and client service to redesign workflows and support adoption.
- Apply AI capabilities to selected client challenges and develop repeatable use cases, delivery approaches and value models.
- Measure results and communicate progress, trade-offs, risks and investment needs to senior leaders.
What You Bring
- Proven experience in AI, digital transformation, innovation, marketing technology, product development, data and analytics, consulting or a related field.
- Hands-on experience designing and prototyping AI-enabled applications, automations or data-driven workflows.
- Enough technical fluency with APIs, integrations, databases, cloud platforms and automation tools to design credible solutions and guide implementation.
- Experience evaluating technical solutions for reliability, security, scalability and maintainability.
- A strong ability to translate between business needs, user workflows and technical requirements.
- Experience leading cross-functional change, managing technical partners and influencing senior stakeholders.
- Strong facilitation, presentation and consultative problem-solving skills.
- A practical, evidence-based mindset that prioritizes useful outcomes over technology for its own sake.
- Experience in an agency, consultancy, marketing organization or professional-services environment is a must.
- Experience in agriculture, food or another specialized industry is an asset.
RR46 Family of Companies Calgary, Alberta, CAN Office
140 Quarry Park Blvd SE, Calgary, Alberta, Canada, T2C 3G3
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