The Director, Client Growth Enablement will lead the new function to accelerate revenue growth and client retention, utilizing data and AI-enabled strategies to convert insights into commercial impact.
ABOUT APPLY DIGITAL
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
LOCATION: Apply Digital is hybrid/remote friendly. The preferred candidate should be based in either Canada or the United States, working in hours that align to ET (Eastern Timezone).
THE ROLE:
Apply Digital is seeking a Director, Client Growth Enablement to build and lead a new function dedicated to accelerating revenue growth, client expansion, and retention across our portfolio.
Reporting directly to the SVP of Client Services, this role will serve as the strategic and operational bridge between Client Services, Growth, and Delivery to ensure that every client relationship is managed as a growth engine, not just a service engagement.
The Director will own the programs, data, and enablement systems that convert client intelligence and delivery outcomes into measurable commercial impact. This leader will build the mechanisms that connect delivery success to expansion opportunities, enabling our Client Partners to drive consistent, predictable growth across accounts.
This is a high-impact, cross-functional leadership role suited to a commercial strategist who blends business acumen, data fluency, and client empathy.
RESPONSIBILITIES
Growth Enablement Leadership
- Establish and lead the Client Growth Enablement Office (CGEO) under Client Services to operationalize account growth, retention, and expansion.
- Build frameworks that identify, activate, and track client growth opportunities across Strategic, Enterprise, and High-Growth tiers.
- Partner with Client Partners to co-develop account expansion plans and quarterly growth reviews (QBR+).
- Translate client insights, delivery data, and satisfaction metrics into actionable commercial strategies.
- Introduce AI-enabled playbooks and automation frameworks that scale growth motions and reduce manual friction in forecasting, reporting, and enablement.
- Champion a modern, innovation-forward approach to client growth, integrating emerging technologies, automation, and digital tooling that accelerate decisioning and insights.
Account Intelligence & Data Integration
- Develop and maintain the Client Health-to-Opportunity Dashboard inside HubSpot (CRM) — integrating delivery, NPS, utilization, and financial metrics.
- Implement predictive models to surface “growth signals” and at-risk accounts using CRM, project, and finance data.
- Provide leadership visibility into client health trends, expansion readiness, and portfolio-level growth performance.
- Leverage AI and machine learning tools to enhance predictive growth analytics, improve churn intelligence, and uncover hidden expansion pathways.
- Evaluate and optimize the tech stack supporting client intelligence (HubSpot, analytics platforms, automation platforms) to ensure scalability, reliability, and efficiency.
Go-To-Market and Messaging Alignment
- Partner with Growth and Strategy to shape vertical and service-line narratives rooted in client outcomes.
- Ensure client success stories and case studies reflect measurable value delivery tied to revenue or performance outcomes.
- Drive alignment between client-facing messaging and actual business impact, ensuring every QBR and proposal reinforces Apply Digital’s differentiated value.
- Develop AI-supported value realization frameworks, messaging, and data storytelling that demonstrate automation impact, cost savings, speed-to-value, and innovation outcomes.
Client Lifecycle Marketing (Post-Sale Focus)
- Own client communication programs that drive retention and advocacy (newsletters, client insights, success stories, recognition programs).
- Build a Client Advocacy and Reference Program to showcase client success and enhance referenceability for future growth.
- Oversee production of QBR-ready collateral and value realization summaries in collaboration with Delivery and Strategy.
- Automate recurring client lifecycle communications using HubSpot workflows, AI content tools, and lifecycle triggers to improve personalization and engagement.
Sales & Enablement Integration
- Create a Client Partner Enablement Toolkit (case studies, ROI models, data visualizations, vertical decks).
- Equip Client Partners with structured narratives to identify and position new opportunities.
- Integrate Client Growth Enablement into the Client Services 3:3:1 and forecasting cadence for visibility into expansion metrics.
- Implement AI-powered proposal and pitch support tools that improve speed, consistency, and competitiveness.
- Introduce HubSpot-driven enablement automation that accelerates deal shaping, follow-ups, and commercial insight sharing.
Collaboration & Governance
- Lead monthly cross-functional “Client Growth Reviews” to align Client Services, Growth, and Delivery leaders around active opportunities.
- Define quarterly KPIs and progress reporting for portfolio growth to the SVP of Client Services and Executive Leadership Team.
- Collaborate with Marketing only as a support partner for content or creative execution — no reporting or dependency on Marketing structure.
REQUIREMENTS
- 10+ years of experience in client services, revenue enablement, account strategy, or digital transformation consulting for top-tier agency/services firm.
- Proven success in driving revenue growth through existing client relationships in a digital agency, consulting, or technology services environment.
- Strong understanding of B2B sales cycles, account-based growth strategies, and the interplay between client success, marketing, and business development.
- Expert-level proficiency in HubSpot, including automation, lifecycle workflows, predictive scoring, reporting, and custom object development.
- Proven experience leading AI-enabled transformation, digital automation, or innovation initiatives within GTM, client enablement, or commercial operations.
- Demonstrated ability to evaluate, implement, and optimize modern technology stacks including CRM, workflow automation, AI content generation, predictive analytics, and customer intelligence platforms.
- Exceptional communication and relationship management skills, with the ability to collaborate across C-level stakeholders.
- Data-driven and commercially minded, with a bias for measurable results.
- Strong presentation and storytelling ability, comfortable leading client and executive-level discussions.
- Commercially Fluent: Understands how delivery, client success, and marketing contribute to P&L performance.
- Client-Centric: Obsessed with helping clients achieve measurable outcomes and growth.
- Strategic Operator: Balances vision with execution and can operationalize frameworks into repeatable motion.
- Collaborative Leader: Builds trust and drives accountability across matrixed teams.
- Data-Informed Storyteller: Uses insights to build compelling business narratives and revenue cases.
Preferred Experience
- Experience operationalizing Account-Based Marketing (ABM) or Account Growth Programs.
- Experience creating and implementing Revenue Enablement frameworks or Client Health Dashboards.
- Familiarity with key Apply Digital service domains — commerce, experience design, data & AI, and platform engineering.
- Proven ability to lead through influence across global, cross-functional teams.
#LI-Remote #LI-SE1 #Promoted
LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:
Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.
An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.
Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time offer (PTO); allowing ample time away from work to promote overall well-being.
Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].
Top Skills
AI
Automation Platforms
Hubspot
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