Director Product Management – New Product Development, Consumer Lending

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?
Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.
While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

PAY RANGE

BENEFITS – because people helping people starts with supporting you

• 401(k) Company Match (up to 3%)

• 4% annual contribution to your 401(k) by BECU

• Medical, Dental and Vision (family contributions as well)

• PTO Program + Exchange Program

• Tuition Reimbursement Program

• BECU Cares volunteer time off + donation match

IMPACT YOU’LL MAKE:

As BECU’s Director of Product Management – New Product Development, Consumer Lending, you’ll drive the strategy, vision, and execution of innovative lending products that truly serve our members' evolving financial needs. You’ll be at the forefront of defining the future of our lending experience—leading cross-functional teams, guiding new product development, and shaping experiences that are relevant, inclusive, and forward-thinking. Your leadership will empower product teams to move from idea to implementation, using insights, research, and strategy to turn opportunities into reality.

You’ll also play a key role in driving network conversion strategies—developing clear, actionable plans across impacted teams to ensure milestones are met and transitions happen seamlessly. In addition, you’ll serve as the integration lead for an upcoming merger with an established credit union, coordinating cross‑functional teams to guide planning, execution, and change management efforts that maintain continuity and alignment across the organization. Whether it’s enhancing existing services or introducing new, member-first solutions, you’ll help position BECU as a trusted partner in every financial journey. And you won’t do it alone—you’ll lead a talented team and collaborate across the business to build capabilities that matter.

To join our dynamic team in this role, we require candidates to be residents of WA, OR, ID, CA, AZ, TX, VA, NC, SC or GA. If you’re located in Washington state and within a reasonable driving distance to our Tukwila Headquarters (TFC), we encourage you come into the office on Tuesdays & Wednesdays each week.  For those candidates that live outside the commutable distance to TFC and in any of our approved remote work locations, this role will be primarily remote. Remote or onsite, we are committed to ensuring you are fully engaged and included in our collaborative environment.

WHAT YOU’LL DO:

• Define Product Strategy: Set the vision, roadmap, and long-term goals for new and existing lending products, ensuring they align with BECU’s growth, engagement, and experience objectives.

• Lead with Influence: Make key decisions within a complex product ecosystem, while collaborating across teams and functions to unify efforts and outcomes.

• Translate Feedback into Action: Evaluate product performance and member feedback to identify meaningful improvements and new product opportunities—integrating them into our strategic priorities.

• Drive Market-Driven Innovation: Partner with Marketing to respond to industry shifts and market opportunities. Develop penetration strategies for new segments and geographies.

• Deliver Pricing & Product Recommendations: Align offerings with business objectives by providing strategic guidance on pricing and product positioning.

• Monitor Trends & Disruptions: Offer thought leadership on market trends and technologies that shape consumer expectations and influence how we build lending solutions.

• Champion Product Flow: Ensure efficient and innovative progression from research to concept to delivery, maximizing the value of our product development pipeline.

• Own Portfolio Outcomes: Set, track, and deliver on performance metrics across your product portfolio. Adjust strategy based on learnings and outcomes.

• Integration Leadership: Serve as the integration lead for a merger with an established credit union, coordinating cross‑functional teams to drive planning, execution, and change management that ensure continuity and alignment across the business.

• Foster Collaboration & Discovery: Work with the UX and Design team to ensure experience journeys are deeply informed by research and member needs.

• Manage Product Financials: Oversee forecasting, budgeting, and vendor relationships—ensuring financial performance aligns with goals and investments.

• Lead & Mentor with Purpose: Inspire, coach, and grow a high-performing team. Provide regular feedback, development opportunities, and support to help them thrive.

• Share Knowledge & Build Culture: Encourage information-sharing and collaboration, empowering team members to grow and lead with clarity and confidence.

• Adapt and Evolve: Learn from outcomes, refine the roadmap, and adjust the vision as member needs and market dynamics change.

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU’LL GAIN:

You’re not just applying for a job — you’re joining a purpose-driven community. Here’s what may inspire you to join us:

• An influential role where you shape BECU’s lending future and impact thousands of members.

• The opportunity to lead, mentor, and grow a dynamic team of product professionals.

• A workplace that supports your ideas, encourages cross-functional collaboration, and values your unique perspective.

• A front-row seat to innovation in financial services, with the resources to explore, test, and launch.

• The freedom to work on meaningful projects that align with your personal and professional values.

• An inclusive, member-first culture where doing good is part of doing business.

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor’s degree or equivalent work experience in a technology, business, or related discipline.

• Minimum 8 years of product management or equivalent experience.

• Minimum 5 years of people leader experience.

• Experience working with consumer lending products.

• Experience leading or supporting large-scale product conversion planning.

• Experience developing and launching new consumer lending products.

• Experience with financial institution mergers to lead product assessments.

Desired Qualifications:

• Advanced degree.

• Experience overseeing all elements of the product development lifecycle.

• Ability to proactively identify business and customer needs and opportunities, overcome barriers, and formulate solutions with minimal supervision.

• Experience leading cross functional teams.

• Previous experience understanding and determining product strategies based on the voice of the customer.

• Experience managing and maintaining vendor relationships.

JOIN THE JOURNEY:

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but fuel the growth and success of BECU? This is more than a job – it’s a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.

Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.