Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.
Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.
OVERVIEW:
Build what’s next in health and wellbeing.
At Alberta Blue Cross® , we’re proud of the trust we’ve earned with our members, customers, and communities we serve. As their needs evolve, so do we. We are reimagining how benefits, health, and wellness show up in people’s lives making them simpler, more human, and more impactful.
We’re looking for a Director, Product, to help lead that evolution.
This is a role for someone who can see around corners, connect customer needs to business opportunity, and bring modern product thinking into a well-established, purpose-driven organization. You’ll shape what we build, how we bring it to market, and how we stay ahead in a rapidly changing health and wellness landscape.
The role:
Reporting the Vice President, Marketing and Product, you'll play a pivotal role in shaping and executing a comprehensive product strategy, operating mode and roadmap to drive growth across our diverse of group of customers.
WHAT YOU WILL DO:
Set product direction
Partnering closely with the VP, you’ll define and drive the product vision across a portfolio of health, benefits, and wellness solutions across both B2C and B2B segments—balancing innovation with the strength of an established and trusted brand. This role requires deep cross-functional collaboration, working in lockstep with senior leaders across the organization to align strategy, unlock value and deliver cohesive, market-leading solutions.
Build and own a clear, compelling product strategy and roadmap.
Define where we play and how we win in a changing market.
Translate customer insight, market signals, and data into a clear strategic direction.
Lead innovation that matters
This isn’t innovation for the sake of it. It’s about creating solutions that improve people’s lives.
Identify unmet needs across the health and wellness ecosystem.
Bring new products, services and partnerships to life.
Test, learn, and iterate quickly while scaling what works.
Own the full product lifecycle
From idea to launch to ongoing optimization—you’re accountable for outcomes, not just outputs.
Lead end-to-end product lifecycle management.
Prioritize initiatives based on value, impact and strategic fit.
Continuously improve performance, adoption, and customer experience.
Partner to deliver exceptional experiences
You’ll work in close partnership with CX, Digital and Technology teams to ensure product strategies are translated into seamless, end-to-end experiences.
Partner with Digital Product and Technology teams to bring product strategy to life in a shared ownership model.
Influence the end-to-end member and customer experience across digital touchpoints.
Align on priorities, roadmaps, and measurable outcomes.
Ensure business, customer, and experience goals are fully integrated.
Bring products to market with impact
You’ll connect product strategy to clear, differentiated market positioning.
Define and lead the go-to-market strategy and approach, partnering with cross-functional team to bring the new offerings to market.
Partner with the Market Development team to pilot and evaluate new product offerings for scalability and commercialization.
Partner with Marketing & Brand to sharpen messaging and storytelling.
Enable Sales teams with the insights and tools they need to win.
Stay ahead of the market
You’ll ensure we’re not just keeping up—but leading.
Build deep understanding of competitors, trends, and disruption.
Translate insights into strategic advantage.
Anticipate where the industry is going—and move early.
Lead and elevate the product organization
You’ll lead a team of experienced product leaders and continue to build a high-performing, modern product organization.
Lead, coach, and develop a team of seasoned product managers and product leaders.
Set a clear product operating model, expectations, and standards for excellence.
Drive alignment, focus, and accountability across multiple product lines and initiatives.
Elevate product capability and discipline across the organization, embedding strong customer-focused thinking and discipline.
Act as a senior leader and mentor, building bench strength and future product leadership.
WHAT YOU WILL HAVE:
10+ years of experience leading product strategy and teams.
A proven track record of building and launching products that drive meaningful impact.
Experience in health, benefits, insurance, or in digital-first platform or technology-driven environments (all considered strong assets).
Experience bringing modern product practices into established or complex organizations.
Experience working in cross-functional product models with digital, design, and technology teams.
Demonstrated success leading and developing high-performing product teams, including senior individual contributors and people leaders.
Strong commercial acumen—you understand growth, value creation, and trade-offs.
Confidence working across senior stakeholders and influencing direction.
A mindset that blends innovation with pragmatism and a strong customer-focus.
Why this role matters
Alberta Blue Cross® is at a pivotal moment. Expectations around health and wellness are shifting and customers are seeking more personalized, integrated solutions that help them live well through all of life’s meaningful moments.
This role is about helping us meet that moment.
You’ll shape products that deliver on that ambition while helping evolve a trusted Canadian brand into its next chapter.
WHY JOIN US:
This is a rare opportunity to modernize product management within a trusted organization at a moment of real transformation. You will have the opportunity to:
Shape and lead a dynamic, modern product team.
Work in a collaborative, purpose-driven and innovative environment.
Earn a competitive salary with a modern benefits package.
Maintain flexibility while working in a hybrid environment.
This position will remain open until Thursday, April 23, 2026.
Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.
We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca
