Strategic Marketing Manager

We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality.

All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society.

Job Summary

Nidec is the world's No.1 comprehensive motor manufacturer handling "everything that spins and moves", miniature to gigantic. Nidec is a global enterprise comprised of over 300 subsidiaries/affiliates. We are a leading manufacturer of commercial motors, industrial motors, appliance motors, and controls. Nidec motors can be found in products that range from cell phones, computers and home appliances to industrial and mining equipment – and everything in between. Our product line features a full line of high efficiency motors for industrial applications in water treatment, mining, oil and gas, and power generation, and for commercial applications such as pool and spa, condensers, cooling towers and large refrigeration units.
From keeping us comfortable in our homes to pumping clean water to making our cars more safe, electric motors are an indispensable part of our daily lives. At Nidec, our employees are on the forefront of developing new motor technologies. As we move deeper into the age of robotics, the impact of motors will only increase.
With over 140,000 employees stationed worldwide, Nidec continues to be a unique organization, and each location maintains its individual personality.

Job Description

The Strategic Market Manager will set the overall strategy and objectives for the business related to products in the Factory Warehouse Automation, specialty geared solutions, and servo motor markets. This position requires a strategic mindset, deep industry knowledge, and a strong ability to collaborate across various functions to develop and execute effective market strategies. Development of key OEM customer accounts and establishment of key relationships with other Nidec companies, industry representatives, and internal Nidec Automation sales teams will be critical to success. This person will guide the creation of the next generation of electric motors, gear motors and controls solutions to service the factory automation market.

Responsibilities & Duties

• Market Analysis: Conduct in-depth market research to identify key trends, opportunities, and challenges within automation drive market segments. Analyze customer needs, preferences, and buying behaviors to inform strategic decision-making for product management and engineering. Attend conferences, meetings, and industry events as needed, advising and executing on any professional trade organizations our team should be participating in.
• Segment Strategy Development: Develop comprehensive segment strategies aligned with overall business objectives. Define clear value propositions, positioning strategies, and go-to-market plans to maximize market share and profitability.
• Product Portfolio Management: Collaborate with product management teams locally and globally to assess product portfolios and identify gaps or opportunities for innovation. Drive product development initiatives tailored to the specific needs of targeted market segments and OEMs. Determine market product price points to maximize sales penetration and gross margins for the business and manage/maintain industry specific price list records. Work with other Nidec business in automation to develop a shared product and go-to market strategy.
• Customer Engagement: Build strong relationships with key customers and stakeholders within the automation market segment. Act as a trusted advisor, understanding their business objectives and offering Nidec Drive hardware and software solutions to meet their needs.
• Cross-Functional Collaboration: Work closely with sales, marketing, engineering, and other cross-functional teams to ensure alignment and execution of segment strategies. Provide guidance and support to drive successful implementation of initiatives.
• Performance Tracking and Reporting: Define key performance indicators (KPIs) to measure the effectiveness of segment strategies. Monitor and analyze performance metrics, providing regular updates and insights to senior management. Work with Director of Strategic Marketing and VP of Sales to set sales objectives, identify opportunities, and manage sales forecasting and pipeline through Salesforce.
• Competitive Intelligence: Monitor competitive activities and industry trends to anticipate market shifts and identify areas for differentiation. Develop strategies to maintain a competitive edge and capitalize on emerging opportunities. Become the key point of contact for global Nidec Drives product management and engineering teams.

Travel Requirements

• Throughout Americas and Regional defined areas.
• Occasional to other countries, as customer situations dictate.
• Overall travel: 40%

Required Qualifications & Experience

• Bachelor’s degree in Engineering, Business, or Marketing is preferred or equivalent experience.
• 5+ years of experience in engineering, sales, marketing or related field.
• Electric motor and motor control experience is required
• Experience with creating product strategy is required
• Experience in the Automation / Factory Automation field is a plus
• Strong communication skills
• Ability to manage complex projects and multi-task.
• Excellent organizational skills.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.
• Comfortable using a computer for various tasks.

​Languages

• English required

Additional Job Details

At Nidec, we prioritize our team’s well-being and success. Our comprehensive benefits package is designed to support you both personally and professionally. These are just a few of the great benefits we offer, with additional perks and programs available to enhance your overall experience with us.

• Competitive Compensation: Attractive salary with additional bonus opportunities.
• Health and Wellness: Comprehensive medical, dental, and vision coverage, effective from your first day.
• Retirement Savings: 401(k) plan with a best-in-class company match to support your financial future.
• Work-Life Balance: Generous time off package, including vacation, sick leave, and holidays. Enjoy a hybrid schedule, with remote work options on Mondays and Fridays, and in-office collaboration on Tuesdays, Wednesdays, and Thursdays.
• Education Assistance: Tuition reimbursement and continuous learning opportunities to support your professional growth.

Equal Employment Opportunity and Affirmative Action at Nidec
Nidec is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to their age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following website: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

No Soliciting

Nidec will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre-approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.