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Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!
We’re looking for an Events Marketing Manager to join our Marketing team in Toronto. This role will lead the strategy, planning, and execution of events to drive engagement, lead generation, and conversions for the Retail NoAM region. You will be responsible for achieving business targets (MQLs, SQLs, CWs) and delivering a seamless customer experience across digital and physical events on time and within budget.
Key Responsibilities
Event Strategy & Planning
- Develop event strategies to increase registrations, attendance, and conversions for the Retail/NoAM region
- Identify target audiences and create tailored campaigns to engage them
- Conduct customer insights research and apply findings to customer-centric marketing
- Collaborate with design marketing, sales, partnerships, and customer teams to ensure seamless event execution
Event Promotion
- Execute digital campaigns using email, social media, SEO, and other tools
- Build partnerships with influencers, sponsors, and media to boost event visibility
- Track and optimize campaign performance using data and analytics
Event Execution
- Oversee event logistics, including venue selection, vendor management, and on-site operations
- Manage budgets, timelines, and external partnerships to ensure seamless execution
- Travel to North American events to support on-site delivery
Content & Brand Integration
- Create engaging content for event promotions, websites, and social media ensuring all materials align with brand identity
- Order and manage warehousing and distribution of marketing and brand materials
- Develop post-event content and communications to maintain engagement
Audience Engagement & Evaluation
- Design interactive experiences using tools to foster engagement and participation
- Gather feedback and analyze performance metrics to assess success and improve future events
Budget & Resource Management
- Manage event marketing budgets, ensuring that campaigns and activities are executed within financial constraints
- Track expenses and drive contract/vendor negotiations for pricing
Experience & Skills
- 3-5 years of experience in event marketing or project management, ideally in retail
- Bachelor’s degree in marketing, communications, or business; event management certifications are a plus
- Expertise in digital marketing, including SEO, social media, and email marketing
- Strong project management and multitasking abilities
- Excellent communication and content creation skills
- Proficiency with marketing tools (e.g., Google Analytics, CRM, event platforms)
- Willingness to travel across North America and work flexible hours to execute events (equivalent to approximately 10-12 days/month
What’s in it for you?
Come live the Lightspeed experience...
- Ability to do your job in a truly flexible environment;
- Genuine career opportunities in a company that’s creating new jobs every day
- Work in a team big enough for growth but lean enough to make a real impact
- An ownership stake in the company, with equity options like RSUs
- Competitive benefits + more!
To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.
Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
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Lightspeed Commerce Calgary, Alberta, CAN Office
Calgary, AB, Canada
