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The Global Head of Brand Marketing and Creative Campaigns will develop and execute the global brand strategy, manage a high-performing team, and oversee the creative process for marketing initiatives. This role involves cross-functional collaboration, campaign management, performance analysis, and brand representation in the market.
Role Description
We are looking for a highly strategic and experienced Global Head of Brand Marketing and Creative to join our dynamic team. In this role, you will lead our efforts to grow, implement, and manage our brand strategy and positioning worldwide. You will work closely with cross-functional teams, including brand creative, product, comms, sales, and growth to ensure our brand is consistently represented and drive awareness of our products. The ideal candidate will also have a solid understanding of the B2B SaaS landscape, extensive marketing experience, and a passion for building brands that resonate with customers.
Responsibilities
- Develop and execute the company’s global brand strategy across all channels that aligns with our overall business objectives and drives brand awareness, preference, and loyalty
- Lead and manage a high-performing team of brand marketers responsible for executing the brand strategy, including messaging, visual identity, creative campaigns, influencer engagement and sponsorships, and positioning
- Manage the creative process from concept to completion, translating marketing objectives into creative strategies
- Develop and implement effective marketing campaigns that drive brand awareness and customer engagement
- Direct multiple agency relationships and manage related budgets effectively.
- Monitor and analyze brand performance metrics to inform and refine the brand strategy
- Work collaboratively with Brand Creative, Sales, Product, and Customer Success teams to integrate with our go-to-market strategies
- Leverage market research and competitive analysis to identify trends and opportunities in the industry
- Be a brand ambassador, reinforcing the brand values within the organization and the broader market
- Work closely with the executive leadership team and cross-functional partners to set company’s brand strategy, goals, and budgets
- Leverage analytics to measure and report on campaign performance, adjusting strategies as needed to maximize results
Requirements
- A minimum of 15 years of experience in brand and/or marketing leadership roles, preferably in the B2B SaaS space
- Proven track record in creating and executing successful integrated, multi-channel marketing campaigns
- Exceptional leadership skills with experience managing and inspiring a team
- In-depth knowledge of various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Strong understanding of the B2B SaaS market and customer mindset
- Exceptional communication and presentation skills
- Strong budgeting, analytics, and decision-making abilities
- Proven ability to influence cross-functional teams
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or related field. MBA is a plus
- You have owned & managed annual budgets of $20M+
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$226,400—$306,400 USD
US Zone 3
$201,300—$272,300 USD
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