The role involves managing influencer marketing on social media platforms, evaluating influencers, supporting KOL campaigns, and ensuring timely delivery of tasks.
Youdao is a leading intelligent learning company under NetEase, dedicated to developing innovative, AI-driven educational products and services. With a mission to empower users through advanced learning technologies, Youdao offers a range of digital tools and platforms that support language learning, academic education, and professional development worldwide. Join us to make a meaningful impact in the evolving world of online education and learning solutions.
Responsibilities:
- Utilize key overseas social media platforms, including YouTube, Instagram, TikTok, and others, to identify and evaluate gaming influencers based on advertiser requirements, focusing on high-quality accounts with strong content and engagement. Assist in negotiating collaboration pricing.
- Support the management of KOL (Key Opinion Leader) marketing campaigns, participating in tasks such as script development, progress tracking, video translation, and post-campaign analysis.
- Respond promptly to assignments, ensuring timely and high-quality delivery.
Required Qualifications:
- 1-3 years within the influencer marketing space or equivalent experience
- Familiarity with popular gaming titles (e.g., Minecraft, Roblox) is preferred.
- Strong proficiency in various social media platforms, especially international ones.
- Ability to work effectively in both English and Chinese, with strong reading and writing skills in both languages.
- Excellent communication and teamwork skills, with a proactive approach to responding to tasks and feedback.
Top Skills
Instagram
Tiktok
Youtube
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