Graphic Designer

Position Title: Graphic Designer
Position Type: Regular - Full-Time
Requisition ID: 45197
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
McCain Foods is seeking a highly skilled and strategically minded Graphic Designer to join Big Fry, our in-house creative and design team. This role is ideal for a designer who combines exceptional creative execution with strong conceptual thinking and strategic insight. You will help shape visual storytelling, elevate brand standards, and contribute to creative direction across a broad range of touchpoints, including integrated campaigns, digital experiences, packaging, retail, motion, and experiential design. This position plays a key role in driving creative excellence, innovation, and brand consistency across the McCain portfolio.
What you'll be doing.

• Contribute to the creative development and execution of integrated marketing campaigns across digital, print, retail, social, packaging, and experiential channels.
• Translate strategic brand and business objectives into compelling visual concepts and scalable creative systems.
• Partner closely with Marketing, Digital, Innovation, Brand, and external agency teams to develop impactful creative solutions.
• Support the evolution and stewardship of McCain's visual identity and brand standards across all consumer touchpoints.
• Create high-quality presentation decks, campaign narratives, visual storytelling frameworks, and creative rationale for stakeholder alignment.
• Drive excellence in typography, composition, hierarchy, motion, and visual storytelling.
• Manage multiple projects simultaneously while maintaining exceptional attention to detail and creative quality.
• Identify and champion emerging design trends, technologies, and creative opportunities that enhance consumer engagement and brand impact.
• Contribute to projects from concept development through production and final execution.
• Help raise creative standards and foster a culture of innovation, collaboration, and continuous improvement.

What you'll need to be successful.

• Bachelor's degree in Graphic Design, Visual Communication, Creative Direction, or a related discipline, or equivalent professional experience.
• 5+ years of professional design experience within an agency, global brand, or high-performing in-house creative environment.
• Demonstrated portfolio showcasing excellence in brand systems, campaign development, typography, storytelling, and multi-channel execution.
• Advanced proficiency in Adobe Illustrator, Photoshop, InDesign, and Acrobat.
• Knowledge of packaging design, production workflows, and print specifications within a consumer packaged goods (CPG) environment.
• Strong conceptual thinking skills with the ability to clearly present and defend design rationale to stakeholders.
• Experience developing and evolving visual identities, campaign systems, and brand guidelines.
• Exceptional organizational, project management, and time-management skills.
• High level of craftsmanship and attention to detail across print, packaging, digital, and motion applications.
• Strong communication, collaboration, and presentation skills.
• Ability to work effectively with cross-functional partners, external agencies, and production vendors.

Nice to have:

• Experience with After Effects, Premiere Pro, Lightroom, and Figma.
• Knowledge of social-first creative, motion design, and evolving visual trends.
• Familiarity with AI-assisted creative tools and emerging design technologies.
• Consumer packaged goods (CPG) or food industry experience.
• Passion for design trends, culture, storytelling, and consumer behavior.

About the team.
Big Fry is McCain's in-house creative and design team, focused on delivering bold, high-impact creative solutions that support brand growth and business objectives. Working in a highly collaborative environment, the team partners closely with Marketing, Digital, Innovation, Brand, and external agency partners to create compelling experiences across the consumer journey. This role will contribute to a diverse portfolio of projects while helping shape creative excellence and innovation throughout the organization.
About McCain.
Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
Compensation Package : $58,800.00 - $78,500.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Location(s): CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)