We’re on a mission to democratize AI by building the definitive AI data development platform. The AI landscape has gone through incredible change between 2016, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!
About the Role
We are seeking a strategic and results-driven Growth Lead to spearhead the expansion of our expert network. As a founding team member of our Data-as-a-Service (DaaS) business, you will own the end-to-end strategy and execution for acquiring and engaging high-quality experts. This is a high-impact role that requires a balance of hands-on execution and long-term strategic planning.
You will leverage partnerships, paid marketing, content, email campaigns, and other innovative growth tactics to scale our expert community. The ideal candidate has deep experience in multi-channel growth marketing, customer acquisition, and funnel optimization and thrives in a fast-moving startup environment.
In this role, you’re someone who isn’t afraid of blank space as you embrace scrappiness, experimentation, and quick iteration. You’ll report to the Head of the DaaS, and you’ll have the ownership and agency to build from the ground up as a founding team member of this rapidly scaling business.
Responsibilities
- Growth Strategy & Execution – Develop and execute a scalable, multi-channel growth strategy to acquire and retain top-tier experts for our network.
- Paid Acquisition – Own the execution and optimization of paid media campaigns (Meta, LinkedIn, Google, and other relevant channels) to drive expert sign-ups.
- Partnerships & Outreach – Identify, build, and manage strategic partnerships that drive expert acquisition and engagement.
- Content & Email Marketing – Implement targeted demand gen initiatives, including email marketing, content-driven campaigns, and referral programs, to attract high-quality experts.
- Marketing Automation & Funnel Optimization – Design and optimize the conversion funnel through A/B testing, landing pages, and marketing automation tools.
- Data-Driven Decision Making – Analyze performance metrics, extract insights, and continuously refine campaigns to improve efficiency and effectiveness.
- Cross-Functional Collaboration – Work closely with product, and operations teams to align growth strategies with customer demand & business objectives .
- Scaling Best Practices – Establish robust internal processes for campaign execution, reporting, and continuous optimization.
Qualifications
- 7+ years of experience in growth marketing, demand generation, community building, or acquisition marketing (B2C or marketplace experience preferred).
- Proven expertise in running paid acquisition campaigns (Meta, Google, LinkedIn, and other relevant platforms).
- Experience building and managing partnership programs to drive user acquisition.
- Strong analytical mindset with the ability to track, interpret, and act on key performance metrics.
- Hands-on experience with email marketing, lifecycle marketing, and CRM tools (HubSpot, Marketo, etc.).
- Strong project management skills with the ability to drive execution in a fast-paced environment.
- Entrepreneurial mindset with a passion for building and scaling new business models.
Why Join Us?
- Be a founding team member of an innovative DaaS business with a high-growth trajectory.
- Own and shape the growth strategy with a high degree of autonomy and influence.
- Work with a collaborative, forward-thinking team in a fast-moving environment.
- Competitive compensation with the opportunity for long-term impact and leadership growth.
The salary range for this position based in the San Francisco Bay Area is $170,000.00 - $240,000.00. All offers include equity compensation in the form of employee stock options.
Be Your Best At Snorkel
Snorkel AI is on a mission to make machine learning practical for everyone, and it starts with building a team that welcomes, represents and gives opportunity to all. We work at the frontier of AI and software engineering, and believe that underrepresented communities need to play a part in shaping the future of these fields. At Snorkel AI, we actively work to create an environment that values end-to-end ownership, diverse forms of impact, and opportunities for personal growth.
Snorkelers are supported by an amazing team and an amazing set of benefits. For Full-time employees, we offer comprehensive medical, dental, and vision plans for Snorkelers and their families, plus a yearly wellness stipend. Our 401k program lets Snorkelers plan for their future and our parental leave program lets new parents take up to 20 weeks of paid time off. Learn more about these benefits and more — like our workstation setup allowance — on our Careers page.
Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
