At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.
For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.
As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!
Job Overview
The Growth Marketing Manager role will lead the implementation of Mitratech’s marketing strategy and programs to support HR solutions, primarily Mitratech Mineral. This role will work closely with Marketing leadership, Revenue team members, Subject Matter Experts, Marketing Operations, Customer Experience, and Content Marketing to drive client engagement, client lead generation, upsell, and retention/renewal goals.
In this role, you will work closely with Marketing leadership, Revenue team members, Subject Matter Experts, Marketing Operations, Customer Experience, Product Management, and Content Marketing to support the launch and ongoing optimization of new go-to-market initiatives for the direct client motion. You will translate product value propositions into targeted, customer-centric communications and nurture programs that move clients through the funnel and support measurable lead and conversion goals. This is a highly cross-functional role requiring strong collaboration, analytical thinking, and a test-and-learn mindset to drive meaningful engagement, revenue growth, and long-term customer value across Mitratech Mineral’s solutions.
Essential Duties & Responsibilities:
- Support the launch of a new go-to-market strategy for direct client motion of Mitratech Mineral, Mitratech’s HR Compliance and Expertise platform, through clear, compelling customer communications across email, in-product messaging, and other owned channels to drive awareness, adoption, and upsell.
- Achieve monthly lead and conversion client upsell goals across Mineral premium solutions.
- Partner with cross-functional teammates to execute measurable, omni-channel marketing campaigns that focus on driving engagement, retention, and upsell.
- Create targeted nurture campaigns leveraging lead scoring to optimize leads for conversion.
- Manage in-product marketing programs and identify new opportunities for product-led growth, including optimization, performance measurement and reporting, and program improvement with Product Management.
- Partner with Content Marketing, Advisory and Content Services to collaborate on campaign needs that attract a qualified audience, including blogs, whitepapers, ebooks, reports, webinars, and infographics.
- Collaborate with Marketing Operations and Sales Operations to automate processes, investigate smarter targeting capabilities, and assess opportunities for improving data quality.
- Ensure campaigns are optimized for delivery and engagement, including messaging, call to action, and conversion mechanics.
- Execute and coordinate A/B testing to hone messaging, email subject lines, calls to action, and other campaign components to increase conversion
- Perform other duties as assigned.
Requirements & Skills:
- 3-5 plus years of demand generation or customer lifecycle experience, preferably in the B2B technology sector
- Background in working with HR and compliance products is a bonus, but not a requirement
- Proven track record in designing and executing multi-channel marketing campaigns that drive customer expansion, upsell, and retention
- Strong communication skills with the ability to write compelling copy and communicate with executives
- Skilled at building relationships and working collaboratively with cross-functional stakeholders
- Experienced in managing multiple projects and initiatives while staying on strategy, on time and on budget
- Strong analytical skills and ability to provide data-driven recommendations to management
Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email [email protected] to request an accommodation.
