The GTM Engineer will implement and manage Baselane's go-to-market systems, improve operational workflows, and collaborate across departments to ensure efficiency and reliability.
About Baselane
Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.
We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, Affirm, Shopify, Jobber, RazorPay, and more.
Learn more at baselane.com.
About the Role
We’re hiring a GTM Engineer to own the implementation, integration, and ongoing operation of Baselane’s go-to-market engine. This role sits at the intersection of business and technology and is focused on making GTM systems actually work - reliably, efficiently, and at scale. You’ll be hands-on building and maintaining tools like our CRM and lifecycle systems, wiring integrations, troubleshooting issues when things break, and continuously improving workflows to reduce manual effort and operational friction.
You’ll use modern tooling and AI to move faster, automate workflows, and increase leverage across GTM systems. Functional teams define the business need; you own how it gets built and kept running.
This is a highly cross-functional role with real ownership and autonomy. If you enjoy building systems, cleaning up complexity, and being the person who makes things work end to end, this role is for you.
Responsibilities
- Own the implementation and ongoing operation of Baselane’s go-to-market tooling
- Improve and harden systems by removing one-off logic or reducing overlaps
- Build automations for workflows, leveraging AI to increase speed and efficiency
- Work cross-functionally with Sales, Marketing, Product, Support and Engineering to turn defined needs into functional, scalable systems
- Troubleshoot and resolve issues when GTM tools or integrations break
Must Have
- 3+ years experience in GTM systems, internal tooling, or similar roles at a tech startup
- Hands-on experience implementing and maintaining business tools (e.g., CRM, lifecycle)
- Strong technical fluency for a non-engineer: comfortable working with APIs, webhooks, event schemas, and integrations
- Experience building automations that reduce manual work and operational friction, ideally using a robust AI toolkit (e.g., claude, n8n)
- Highly organized, with the ability to manage multiple workstreams and operate from a prioritized backlog in a fast-paced environment
- Clear communicator who can explain technical trade-offs and constraints to non-technical stakeholders
Nice to Have
- Prior experience standing up a CRM
- Light coding or scripting ability
- Familiarity with Segment (Twilio)
Benefits & Perks
- Competitive compensation
- Equity - Ownership in what we are building!
- Healthcare Benefits through Canada Life
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working location
- Remote working stipend to set up a home office
- Regular social events
Top Skills
Ai Tooling
APIs
CRM
Event Schemas
Segment
Twilio
Webhooks
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