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Lead end-to-end cross-channel performance media strategy, buying, optimization, and measurement across paid social, CTV/TV, audio, programmatic, direct mail, and local media. Manage agencies and partners, own budgets and pacing, run experiments and incrementality tests, apply AI/automation to scale creative and operations, and partner with analytics to tie brand investments to acquisition and business outcomes.
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Lead end-to-end planning and execution of integrated, multi-channel demand generation and ABM campaigns. Own campaign roadmaps, budget allocation, performance marketing strategy, measurement, and optimization. Manage and mentor campaign managers, drive cross-functional alignment with Product, Sales, Brand, and RevOps, and build scalable processes, reporting frameworks, and experimentation programs to increase pipeline, conversion, and revenue.
Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.
Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.
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About the Role
Our Performance Marketing Manager role represents a unique opportunity to leverage your digital marketing expertise to have an outsized impact at one of the most dynamic DTC brands on the planet. In this role you will drive real incremental growth through hands-on performance marketing channel management. Your deep experience in Google Ads, Meta, Tiktok and other emerging channels will come to life in smart campaign structures and inspiring ad units. You’ll have the opportunity to partner with a diverse team of creatives and merchandisers, working in concert to create exciting ads that drive real results.
Responsibilities
- Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok. Analyze data and take action to drive performance.
- Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing.
- Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales.
- Collaborate cross functionally; use well structured data and visualizations to assist the the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels.
- Assist in improving full funnel reporting and attribution.
- Monitor the DTC landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels.
- Support brand marketing activities with thoughtful measurement and data-driven recommendations.
Requirements
- At least 4 years of experience in DTC ecommerce advertising with hands on experience in at least two of Google Ads, Tiktok and Meta. Experience with Snapchat is a plus.
- Deep hands on expertise expertise in Google Ad ecommerce campaign optimization. An entrepreneurial mindset with DTC P&L understanding.
- Proven experience taking data driven approaches to marketing and media buying.
- Willingness to roll up sleeves with extreme attention to detail and willingness to be hands-on in driving results.
- Ability to handle multiple tasks, priorities, and deadlines.
- Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.
Brief cover letter required
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