Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.
Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.
The Integrated Campaigns Lead will serve as the primary bridge between Demand Generation and Product Marketing, driving Coalition’s audience-centric engagement strategy. This role will lead the planning and orchestration of integrated campaigns that unite the entire marketing organization around strategic themes, key activations, and growth goals.
This is a highly cross-functional leadership position responsible for operationalizing campaigns across all major marketing functions, ensuring alignment with revenue teams, and guiding audiences toward actions that create measurable business impact. The role will shape how Coalition reaches, engages, and converts priority audiences across the full funnel.
- Develop, maintain, and operationalize a campaign theme calendar for key audiences with full alignment from Product Marketing and Content
- Champion Coalition’s priority audiences by deeply understanding their needs, influencing segmentation strategies, and guiding teams on how to reach them more effectively
- Own and execute the multi-channel campaign strategy, setting full-funnel goals and ensuring the right mix of channels to maximize reach and impact
- Rally large cross-functional groups—PMM, Content, Creative, Growth, RevOps, and Sales—around unified campaign plans and activations
- Optimize channel investment to ensure efficient, high-impact audience engagement
- Provide analytics, reporting, and insights to drive continuous campaign improvement
- 8–10 years of experience in Integrated Campaigns, Digital Marketing, Demand Generation, ABM, or Field Marketing
- Experience leading campaigns at a growing company and operating at scale
- Strong understanding of multi-channel GTM motions, audience segmentation, and campaign orchestration
- Excellent communication and project management skills; proven ability to rally large cross-functional teams
- Strong analytics and campaign performance reporting skills
- Familiarity with IT buyers or the insurance market
- Experience working closely with Product Marketing and Sales organizations
- Background in omnichannel orchestration and full-funnel optimization
- 100% medical, dental, and vision coverage
- Flexible PTO
- Annual home office stipend and WeWork access
- Mental & physical health wellness programs like Headspace, Lumino, and more!
- Competitive compensation and opportunity for advancement
Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote-first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk. Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes while remaining true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.
We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.
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Privacy NoticeCoalition is committed to protecting your privacy and handling your personal information responsibly. We collect, use, and store personal information as necessary for the recruitment process and in compliance with applicable privacy laws and regulations in all regions where we operate. We want you to understand what personal information we collect, how we use it, and your rights regarding access, correction, and deletion of your data where applicable. Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy. For further details, please review our full Privacy Policy or contact us with any questions regarding how your information is handled.
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Safe Hiring NoticeAll legitimate communication from Coalition comes from @coalitioninc.com emails, and open roles are listed only on our Careers page. We never ask for payment, banking details, or personal identification before an offer is accepted through our secure systems. If you believe you’ve been a victim of fraudulent recruiting, follow guidance from the Federal Trade Commission (FTC).
Anti-Discrimination NoticeCoalition is proud to be an Equal Opportunity employer. Our policy is to provide equal employment opportunities to all individuals, without discrimination or harassment on the basis of any characteristic protected by applicable laws in each country where we operate. This commitment includes, but is not limited to, ensuring equal treatment in recruitment, selection, training, promotion, transfer, compensation, and all other aspects of employment. Coalition does not tolerate discrimination or harassment of any kind, and we are dedicated to fostering an inclusive and supportive workplace.
AccommodationsCoalition is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable laws and regulations in each country where we operate. Our policy is to support equal opportunity in the hiring process by considering qualified applicants regardless of disability or other protected characteristics, unless providing accommodation would impose an undue hardship or disproportionate burden. If you require accommodation to complete an application, interview, pre-employment testing, or participate in the selection process, please contact us at [email protected]. We also consider all qualified applicants, including those with criminal histories, in line with applicable laws and regulations in each jurisdiction.
To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.
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Coalition Calgary, Alberta, CAN Office
Calgary, AB, Canada
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