Why should I Apply:
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code.
The impact you can have
As Integrated Communications Manager you will report into the VP of Brand and Communications and be part of the Corporate Marketing team. Our team mission is to establish Sonar as the leading, trusted voice and authority on software development and the future of the software development lifecycle.
As an Integrated Communications Manager at Sonar, you will develop and execute comprehensive communication strategies across various channels (PR, social media, analyst relations, influencer engagement) aligned to key business objectives.
You will ensure consistent messaging and alignment with overall business objectives, collaborating with different departments to deliver a unified brand voice.
You will focus on increasing Sonar’s brand awareness, monitor brand perception, and analyse communication effectiveness. You will help to build and execute the proliferation of thought leadership platforms for key executives.
This role is crucial in improving Sonar's public perception, increasing Sonar’s influence, and establishing Sonar and its team as thought leaders in the industry. Additionally, the Integrated Communications Manager plays a vital role in crisis communication, stakeholder engagement, and maintaining Sonar's corporate reputation.
On a daily basis, you will
- Develop and lead the execution and measurement of comprehensive external communication plans for media, analysts, speaking opportunities, influencer targets, and social properties by target audience
- Oversee the creation and distribution of diverse communication materials to support Sonar’s key narratives with traditional and non-traditional influencer targets
- Expand on key and differentiated points of view for Sonar
- Measurement of the effectiveness of communication campaigns
- Collaboration across marketing teams to ensure aligned activity
- Establish and maintain processes for training spokespeople
- Manage relationships with key contacts across media, analysts, influencers, etc.
- Coordination and support for media activities, including briefings
- Support for social media activities, including updating copy and content
- Ensure consistent brand messaging across all communications channels, upholding brand guidelines and identity
- Support and engage in employee and employer brand communication programs to support Sonar’s growth in key regions as a desirable place to work
- Support for crisis communications and reputational issues
The skills you will demonstrate
- 7+ years of experience in PR or Communications
- Deep experience with thought leadership platform building and narrative development
- Strong media relations skills with tech, business, and developer media
- Excellent writing and communication skills
- Strong understanding of different communication channels and platforms
- Strategic thinking and ability to develop comprehensive communication plans
- Stakeholder management and relationship building skills
- Crisis communication management experience
- Proven ability to develop and execute successful communications strategies
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Autonomous and capable of making informed decisions
- Team player with a can-do attitude, able to give and receive feedback and share knowledge
Why you will love it here:
• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.
• We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains. Our 550+ SonarSourcers from 33 different nationalities can relate!
• We embrace work-life balance. It is important to maintain a healthy work-life balance. This is why we have a flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).
• We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.
We prioritize Diversity, Equity, and Inclusion:
At Sonar, we are a global workforce and recognize the value of different backgrounds, and global cultures.
We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date.
Please note that applications submitted through agencies or third-party recruiters will not be considered.
