About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
*This role has a hybrid work environment based out of our new office in downtown Vancouver, B.C.
How you'll make an impact:
As an Integrated Marketing Specialist at Boomi, you will support the execution and optimization of marketing campaigns aimed at accelerating revenue growth. This role offers an excellent opportunity for a proactive and analytical individual to gain valuable experience in marketing project management and cross functional collaboration across marketing and sales teams.
What you'll do:
Channel Integration
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Ensure a seamless customer experience across multiple platforms (online ads, social media, email marketing, content marketing, etc.)
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Coordinate digital marketing efforts with traditional marketing methods for a holistic approach.
Cross-functional Collaboration
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Work with product, creative, content, web, brand, marketing operations, partner marketing, regional field, and sales teams to ensure that all departments are aligned on marketing goals and messaging
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Oversee content creation and distribution, making sure messaging is consistent and on-brand
Analytics & Performance Tracking
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Monitor and measure the effectiveness of marketing campaigns across various channels
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Utilize data analytics to refine strategies and improve campaign performance
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Report on key performance indicators (KPIs) such as conversion rates, engagement, and ROI
Brand Consistency
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Ensure that the company’s brand identity is consistently reflected across all marketing materials, channels, and communications
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Maintain brand guidelines and ensuring all marketing collateral adheres to them
Customer Engagement & Experience
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Create integrated customer journeys that drive engagement, loyalty, and conversions
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Personalize messaging and content for different customer segments to improve relevance
The Experience you bring:
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Bachelor's degree in Marketing, Communications, Business Administration, or related field
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2+ years of experience in a marketing focused role
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Strong writing and editing skills with the ability to create clear, concise, and compelling content for various marketing channels and audiences
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Analytical mindset with proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics) to track and measure campaign performance
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Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
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Strong project management skills and the ability to manage multiple projects simultaneously
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Creative thinker with a passion for innovation and continuous improvement
Bonus points if you have:
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Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems
Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!
Boomi is committed to fair and equitable compensation practices. The base compensation for this position in Vancouver, B.C. ranges between 82,000 - 108,000 CAD annually + applicable bonus. Final compensation will be determined by various factors including the candidate’s knowledge, skills, and experience.
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.
All employment decisions are based on business needs, job requirements, and individual qualifications.
Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to [email protected]. This inbox is strictly for accommodations, please do not send resumes or general inquiries.
