Position Summary
As the Manager of Data, Platforms and Martech, you will play a pivotal role in shaping and executing data-driven strategies that harness the power of first-party data. You will collaborate closely with clients, internal teams, and industry experts to develop and implement best-in-class martech and 1st party data solutions. This encompasses data utilization, tag implementation, analytics, and technology enablement.
Key Responsibilities
- Collaborate with clients, agency teams, and analytics teams to document, and clarify client needs related to 1st party audience segmentation, analytics, creation, and activation.
- Develop excellent relationships with agency client business/planning teams and SBU teams within IPG Mediabrands Canada to drive strong client support and superior service.
- Respond to agency planners and executives with detailed information or in person consultation on any request (this may be accompanied with a separate guide, document, or presentation deck.
- Establish and document effective CDP/CRM/1P data operations process; regularly ensure all agency teams are complying.
- Oversee and help manage first-party data within the various client platforms by establishing clear data taxonomies, customer data models, integrations, and audience delivery mechanisms.
- Work with global teams to define accurate requirements/processes to be put in place to create standardized operational procedures when working to integrate or implement first party data solutions.
- Drive continued innovation and regular sharing of your knowledge.
- Help provide POVs and recommendations on vendor selections for CRM, CDP, data platform integrations etc.
- Be well versed in the latest trends and technical advancements in Mar Tech; interact with agencies/clients on industry initiatives.
- Support the process of developing, extending, and syndicating custom audiences based on client-specific data and insights.
- Actively participate in industry trade groups.
- Collaborate and create various pieces of information collateral necessary to articulate the various 1st party data and martech offerings to the client and agency teams.
- Help support first party data integrations by acting as a liaison between external vendor teams and development teams within internal or client organizations.
- Collaborate in evaluating marketing technology solutions that enhance the collection, integration, and activation of first-party data.
- Stay updated of global privacy regulations (e.g., GDPR, CCPA) and help ensure all data practices adhere to legal and ethical standards.
Desired Skills & Experience
- Post-secondary education (Diploma or Degree).
- 3+ years of analytical experience, background in the media industry.
- 4+ years of experience in digital media planning or media analytics, including an implementation role with various platform solutions (DSP, DMP, CDP, web analytics).
- Proficiency and understanding of marketing cloud solutions, CDP, and DMP implementation.
process development. - Experience and familiarity with CDP implementation, customer data models, data taxonomies and ETL
- Proficient with Excel and complex formulas, PowerPoint, Tableau, with a strong working knowledge of SQL.
- Familiarity with recent industry changes, including 3rd party cookie deprecation, Google’s Privacy Sandbox, Apple changes (ITP, iOS, SKAdnetwork).
- Experience with DSP/Ad Servers protocols and reporting. Comprehensive knowledge of online media metrics and analysis.
- Familiarity with ad networks, exchanges, and/or auction marketplaces.
- Solutions-oriented with strong analytical thinking and decision-making skills.
- Strong learning agility, with a passion for continuous development.
- Ability to effectively collaborate with both developers and business leaders.
- Strong communication and interpersonal skills, with the ability to influence, be diplomatic, and empathetic.
- Exemplary business judgment and problem-solving skills, with a proven record of leadership and innovation.
- Strong attention to detail and high level of accuracy. Ability to work collaboratively as well as independently.
- Proven ability to handle fast-paced, demanding initiatives and environments.
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com
