Lead Generation Specialist

Title: B2B Lead Generation Specialist - S3 (Utilities, Insurance, or Travel & Hospitality)

Location: Remote Canada

Reports To: Business Unit Sales Operations Lead

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.  

The Role:  

The B2B Lead Generation Specialist will focus on securing qualified meetings with key decision-makers across the industries we operate in. This role emphasizes prospecting, identifying the right stakeholders, and scheduling meetings that align with the client’s needs and timelines.

 What You'll Be Doing in This Role: 

• Execute and deliver on a high volume of calls and emails weekly
• Research target companies to create effective outreach plans 
• Analyze calling activity and lead generation data to improve outcomes
• Qualify potential new clients and ensure that information is updated in HubSpot Sales and Salesforce.com
• Collaborate with Sales, Marketing, and Sales Operations as required to craft outreach efforts that resonate with prospects and match J.D. Power’s overall brand voice and value proposition

Qualifications of this Role: 

• 3 - 5 years B2B lead generation experience
• Ability to secure qualified meetings with buyers and decision-makers
• Proficient in the use of HubSpot Sales and Salesforce CRM is a must
• Industry experience in either Utilities, Insurance, or Travel & Hospitality is adventageous

The Way We Work: 

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission  

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.   

Our Values  

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.   

 J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

Should you require accommodations during the recruitment and selection process, please reach out to [email protected]. 

J.D. Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, J.D. Power has international sites and J.D. Power uses resources located throughout the world. J.D. Power may from time to time also use third parties to act on J.D. Power’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within J.D. Power group of companies as well as to third parties acting on J.D. Power’s behalf, including also transfers to servers and databases outside the country where you provided J.D. Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.