The Lifecycle Coordinator manages lead nurture campaigns, ensuring timely communication through operational execution, QA, and deployment in Iterable, while coordinating with team members and maintaining documentation.
Company Overview
Role
Key Responsibilities
Qualifications/Skills
To be a strong fit, you embody our Core Values
Why You'll Love Working With Us
Function Health is the AI operating system for health, designed to empower people to live 100 healthy years. We are redefining how individuals understand, measure, and improve their health by moving beyond the limitations of traditional care and enabling comprehensive, continuous insight into human biology. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Redpoint and other leading venture firms. Over half a million members have joined Function to take control of their health.
Through comprehensive lab testing, MRI and CT imaging, longitudinal data, and guidance from AI and clinical teams, Function gives members a complete and continuous view of their health — and the clarity to act on it. Through acquisitions across imaging, mobile phlebotomy, and supplement tracking and optimization, Function is building an integrated health platform that spans the full path from testing to health clarity to daily action.
Function recently announced a $298M Series B and is entering its next chapter of growth. As we scale, the quality and durability of our People systems, data, and insights will directly shape our ability to attract, retain, and support exceptional talent.
We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action, and a growth mindset. Function fosters a collaborative and dynamic environment where every day we build the future.
Role
Make sure every person who wants to understand their biology gets a timely, well-crafted communication that moves them forward. The BYBO Coordinator owns the operational heartbeat of the lead nurture program — briefing, building, QA, and deployment — and plays a critical role in translating strategy into the moments that actually reach people.
This role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact—we’d love to meet you.
Key Responsibilities
- Own the operational execution of lead nurture campaigns — from brief intake through build, QA, and deployment in Iterable.
- Build and configure email journeys, triggered sends, and one-off campaigns in Iterable per approved briefs from the BYBO Pillar Lead.
- Conduct thorough QA on all outgoing campaigns — checking for rendering issues, broken links, suppression list accuracy, and segmentation logic before any send.
- Manage deployment schedules and campaign calendars — ensuring the BYBO team never misses a send date.
- Support brief creation by pulling standard performance reports (open rate, click rate, conversion by sequence) from Iterable and the BYBO dashboard.
- Flag execution blockers, copy inconsistencies, or data issues to the BYBO Pillar Lead in real time — never letting a problem ship.
- Coordinate with the shared support team (Copywriting, Design, Build) to track asset delivery and ensure campaigns are ready to deploy on schedule.
- Maintain BYBO campaign documentation — SOPs, naming conventions, suppression logic, journey maps — so the team operates consistently as it scales.
Qualifications/Skills
- 1–3 years of experience in lifecycle marketing, email marketing operations, or CRM coordination — ideally at a consumer tech or digital health company.
- Hands-on experience building and deploying emails in a marketing automation platform (Iterable, Braze, Klaviyo, or equivalent); Iterable experience is a strong plus.
- Detail-oriented and process-driven — you catch errors before they ship and you build systems so errors don’t happen twice.
- Strong communicator — you proactively update stakeholders on campaign status, flag blockers early, and document everything.
- Comfortable working at pace in a fast-moving team where priorities shift and execution speed matters.
- Eager to grow — this role is designed to support your development into a senior lifecycle marketer over time, with clear mentorship from the BYBO Pillar Lead and Head of Lifecycle CRM.
Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services.
To be a strong fit, you embody our Core Values
- Ruthless Prioritization:
- We don’t let perfect get in the way of progress.
- We move quickly to drive value, not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First, Always:
- We design and deliver like we’re caring for someone we love.
- We create calendar, actionable, human experience.
- We prioritize responsiveness, peace of mind, and outcomes.
- We empower members with truth, clarity, and care.
- One Team, Moving Fast:
- We are aligned in purpose, prioritization, and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully, rallying around shared goals.
- Radical Ownership, Relentless Execution:
- We don’t just ship– we own outcomes and drive results.
- We act with urgency and precision
- We anticipate, initiate, and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:
- We are ruthlessly aligned to our mission– and leave ego at the door.
- We disagree and commit.
- We don't tolerate politics or withholding information.
- We operate with honesty, transparency, and respect.
- Sustained Integrity in Every Detail:
- We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
- We prioritize clinical precision– data must be right.
- We sweat the details because outcomes depend on them.
Why You'll Love Working With Us
We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.
At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.
Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at [email protected].
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