There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.
But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.
That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people wind down, sleep deeply, and wake up refreshed. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.
The Opportunity:
We are seeking a customer-obsessed and impact-oriented Lifecycle Marketer to join our team and play a pivotal role in driving engagement and retention for our Hatch Rest family of products. This person will be a key player on our growing Lifecycle Marketing team, and the owner of the post-purchase experience for our kids audiences. You’ll use owned channels such as email, push notifications, and in-app messages to deliver value to customers, grow the Hatch+ subscriber audience and support families through sleep challenges and milestones. You will nurture customers from activation to loyalty, creating and implementing strategies that delight parents & kids alike and set them up for long term love of their Hatch and the brand overall.
What You’ll Do
Within 3 Months:
- Get to know our platforms and data: Spend time learning the details of our tools and data
- Understand our audience: Dive into our consumer insights and understand our target audiences
- Collaboration: Develop strong relationships with key partners. Work closely with the kids business leads, subscription growth working group, brand and social teams to improve upon existing programs and identify opportunities.
- Reporting and Analysis: Build monthly and quarterly reports to quantify impact and identify trends.
- Identify gaps and opportunities: Put together a roadmap for the kids post-purchase journey, scoping out big bets and incremental tests to drive activation, engagement and subscription growth.
Within 6 Months:
- Implement new lifecycle strategies: Learn faster and execute the priority opportunities on your roadmap.
- Sleep education & parenting support: Integrate expert sleep guidance into a retention-driving program to support families through the ages and stages of sleep.
- Onboarding: develop segmented, personalized onboarding experiences for users of the next generation of Hatch products. Hatch+ Engagement: Help families experience the value of Hatch+ in building healthy routines with their little ones. Drive trial and adoption of the Hatch+ service.
After 1 Year:
- Be the expert on engaging parents and their little ones: Continuously enhance the Hatch customer experience and chime in with valuable feedback to improve cross-functional projects.
- Generate impactful learnings: Develop and implement test-and-learn plans to continuously improve program engagement and metrics. Equip cross-functional teams with learnings that can help make their work better.
- Innovate and personalize: Make big bets, take risks and try new things to move our programs forward with a strong focus on personalization, dynamic content, cultural relevance, and creative optimization.
- Customer delight: Continue to build strong relationships with customers by delivering value and staying relevant, ensuring a delightful and lovable experience, contributing to a strong word of mouth engine.
- Drive business impact: Your work drives incremental impact to key business and functional metrics.
What You’ll Bring:
- Experienced Marketer: You have 4-6 years of experience in lifecycle marketing, CRM, or a similar role with a focus on engagement and retention.
- Strategic thinker: You are strategic, data-driven, and results-oriented, with a proven track record of developing and executing lifecycle programs that deliver business and customer impact.
- Not shy about technical details: Proficient in enterprise-scale Customer Engagement Platforms (e.g., Braze, Iterable, Klaviyo), CRM systems, and marketing automation tools.
- Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Creative: You start with a hypothesis and think creatively to solve problems that result in innovative lifecycle marketing strategies.
- Collaborative: Excellent interpersonal and communication skills, with a proven ability to collaborate effectively across teams.
Bonus if You Have:
- Experience with subscription or membership-oriented brands in wellness or parenting
- Knowledge of Liquid for personalization.
- Expertise and proven frameworks for running large scale experimentation and testing programs.
- Passion for parenthood and/or child development, and empathetic to the struggles of sleep as a new family.
💛 We’re a certified Great Place to Work! 93% of our employees say Hatch is a great place to work.
💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.
🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.
🎉 Our team is collaborative, fun, and full of brilliant minds.
🚀 We’re backed by world-class investors and growing fast!
🏡 We support flexibility with a remote-friendly work environment.
The Perks & Benefits That Matter
✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)
💰 Meaningful equity—you’re an owner here
📈 401(k) match (no vesting schedule!)
👶 16 weeks of fully paid parental leave
💆 16 free therapy sessions (for you + one other adult in your life)
💜 Financial support for family planning
🏡 Remote office + monthly internet reimbursement
🛍️ Friends & family discounts on Hatch products
🎟️ Exclusive discounts on travel, entertainment, and top retail brands
💫 And so many more spontaneous perks!
About Hatch
Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Mini—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable all-in-one sleep assistant designed to make winding down easy and waking up refreshing.
Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.
We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.
Ready to Help the World Sleep Better?
We’d love to hear from you! Apply now and join us in making great sleep a reality for all.
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