Manager, Content and Social Media

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

Reporting to the Director, Wealth Marketing Strategy, the Manager is responsible for building and elevating the support of wealth management content initiatives and social media presence. 

The role focuses on developing and executing full funnel content strategies, and identifying and developing social campaigns and individual posts. Additionally, coordinating and liaising with multiple internal and stakeholders to ensure alignment of content strategy, business goals and priorities.

At CIBC we enable the work environment most optimal for you to thrive in your role.  You will have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How You’ll Succeed

• Content development and execution-You will be responsible for the development You  content that aligns with business objectives and the content strategy that resonates with the target audiences in various formats article, infographics, videos, podcasts etc.  You will generate timely content that addresses client needs and positions our brand and business effectively.
• Brand partnerships and campaign management-You will manage the day to day content in the Private Wealth social channels and proactively identify and develop future opportunities to drive awareness for our Private Wealth brand and business.
• Partner management and expansion-You will participate in editorial councils and external agencies to optimize their value and collaborate with internal and external partners to create content that supports client needs, maintaining strong relationships with key stakeholders across the enterprise
• Content quality and strategic consultation- Providing strategic consultation on content to ensure brand and quality consistency and working with subject matter expert (SME) for approvals, including Legal and Compliance, ensuring content meets the highest standards, will be a focus

Who You Are

• You can demonstrate the ability to think strategically to create content that execute on the team’s initiatives, encompassing various channels of communication, audiences, and outreach tactics and have expertise in leading and managing brand campaigns to boost engagement and reach.
• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.  An effective communicator who is able to convey thoughts clearly and in a compelling manner, is organized and can manage multiple initiatives concurrently.   A forward-thinking content creator, who demonstrates a high level of ability to research, interview and cultivate best-in-class content and compile it in the most impactful and deliberate way for the intended audience.
• You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.  You work well in groups with the ability to play various roles where needed and are inquisitive and seeks to explore and uncover insights.  A highly effective team-player that can work with a myriad of partners and contributors to cultivate impactful outcomes and sustain these partnerships for the long-term, as well build and maintain rapport on behalf of the Wealth Management team
• You have exemplary communication skills both written and spoken, with a creative mind, and experience writing and translating complex concepts into simple, practical advice pieces including full scale articles, presentation decks, one-pager sale sheets, etc.
• Values matter to you. You bring your real self to work and you live our values– trust, teamwork and accountability

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communications Support, Efficiency Improvements, External Communication, Internal Communications, Marketing, Partnership Management, Prioritization, Strategic Communication Planning, Teamwork