Manager of Digital Marketing (14 Month Maternity Leave Coverage)

Manager of Digital Marketing (14 Month Maternity Leave Coverage)

Always apply through our website:
https://www.podmarketinginc.com/careers/. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

What's The Role?

As the Manager of Digital Marketing at POD Marketing, you will lead a multidisciplinary team. This role combines deep subject matter expertise with strategic oversight, operational leadership, and cross-functional collaboration. You’ll be accountable for the overall performance, innovation, and financial health of the department, while ensuring alignment with client goals and broader company objectives. Guided by our core values—Teamwork, Integrity, Positivity, and Initiative—you will foster a high-performing, data-driven team culture that consistently delivers measurable results.

Functions

• Client Portfolio Oversight
• Financial Management
• Team Development & Performance Management
• Strategic Planning & Execution
• Cross-Departmental Communication
• Product & Service Innovation

Duties & Responsibilities

• Assume ultimate responsibility for the department's performance and financial health, overseeing financial management.
• Develop and implement departmental strategies in alignment with client and organizational KPIs.
• Lead and manage a team, conducting regular performance reviews and 1-on-1s.
• Serve as the escalation point for complex client issues, providing solutions that maintain client trust and department integrity.
• Foster strong interdepartmental communication to ensure alignment of objectives and identify collaborative opportunities.
• Support innovation within the department, guiding the development and refinement of services and products based on industry trends and performance data.
• Assume overall responsibility for the strategic planning and direction of the department, ensuring alignment with company goals and fostering a culture of innovation and continuous improvement.
• Monitor and assess departmental KPIs, making data-driven decisions to guide the team toward strategic goals.
• Implement comprehensive training programs for new and existing team members, aiming for operational excellence.
• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Business Administration, Marketing, or related field
• Minimum 5 years of experience in digital marketing with a focus on SEO, paid media, social media and/or email marketing
• At least 2 years in a leadership or managerial role with a focus on people development and operational performance
• 2+ years of experience in customer service, hospitality, or client relationship management
• Strong experience with marketing tools and platforms, such as Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Paid Media platforms, Active Demand, Hootsuite, and Canva
• Demonstrated ability to translate complex data into actionable strategies
• Strong financial acumen and experience managing departmental budgets or P&Ls
• Exceptional problem-solving skills, with a track record of driving innovation
• Excellent communication and organizational skills, with the ability to work cross-functionally and lead through influence

Who is POD Marketing?

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges.

Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. This role sits within our Dental and Eye Care divisions (SmileShop Dental Marketing and Marketing4ECPs), working directly with practice owners to build and execute marketing strategies for their practices.

At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

What's in it for You?

At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.

You’ll enjoy three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company-wide MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.

Growth and development are part of life here. You’ll have access to mentorship, leadership programs like LEAD, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one-on-one check-ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.

Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect.

How to Apply

At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education. 

Finding the right fit is important to us, and we put real care into reviewing applications. This is your chance to show us who you are: your voice, your attention to detail, and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you.

We often see strong candidates miss out because of preventable issues like missing cover letters, referencing the wrong job title or company, or submitting unedited AI-generated content. We encourage the use of AI to streamline your process, but your application should still reflect your voice and accuracy. If this role excites you, let that show in how you apply.

A few tips to stand out:

• Submit an up-to-date resume that highlights the skills and experience we are looking for
• Include a personalized cover letter or a video cover letter (one is required, both are not necessary)
• Share why this specific role excites you and how your background connects to it
• Make sure your application is error-free (especially the basics like company name and job title)
• Answer the application questions with intention. Your responses don't need to be long; quality over quantity matters!
• If you use AI, review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values, no matter what ChatGPT tells you)
• Review the posted salary range before you apply and make sure it aligns with what you’re comfortable with
• If you choose to submit a video cover letter, keep it short and engaging (under 2 minutes, please!)

Always apply through our website: https://www.podmarketinginc.com/careers/. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.