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BPM Overview: Manager, Industry/Services Marketing
What does BPM stand for? Innovation, opportunity, community, diversity, inclusivity, flexibility and so much more. B-P-M stands for “Because People Matter,” because at our core, our people drive everything we do and how we do it.
We are a forward-thinking, full-service accounting firm providing modern solutions to businesses across the globe. We focus on comprehensive assurance, tax, and consulting services for our clients, and we provide our people and our community with the resources to lead meaningful and purposeful lives. While we are one of the largest California-based accounting firms, our flexible work locations and schedules mean we have professionals across the continent. BPM offers a rich diversity in clients, industries, and overall work. Our teams and our clients drive us to provide quality services and ignite unique insights and ideas that contribute to our continued success. Our clients come from different backgrounds and industries, which keep our people intellectually challenged every day.
Our initiatives and ideals lead to our continued recognition as one of the “Best Places to Work” in the Bay Area and beyond. We are dedicated to providing meaningful careers for all of our employees along with fostering an environment that allows an integrated lifestyle. Our flexible culture allows our professionals to live a balanced lifestyle between their work responsibilities and personal commitments.
Summary:
BPM is looking for an experienced Manager, Industry/Services Marketing to join its fast-paced Marketing & Business Development team. Working closely with the Chief Revenue Officer, Director of Go-to-Market and Practice Group Leaders, the Manager, Industry/Services Marketing will strategically plan marketing initiatives that support the growth of the Firm, specifically in assigned industry and service lines.
The Manager, Industry/Services Marketing oversees strategy and planning for integrated marketing and communications campaigns that support BPM’s industry and service line specialization. Responsibilities include supporting initiatives that align with the groups’ marketing needs.
The ideal candidate is a marketing professional — who is results driven and has experience in professional services marketing — with a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization.
Responsibilities:
- Work with Practice Group Leaders to develop marketing strategies and plans that support the growth of the Firm through assigned industry and service lines. Determine the most effective approach for planning and executing each unique marketing program or situation.
- Translate business strategies and market insights into results-focused marketing tactics by proactively proposing ideas, concepts and programs that will contribute to meeting strategic objectives.
- Manage the development and execution of integrated marketing tactics based on thorough analysis and a clear understanding of expected outcomes. Lead timely marketing campaigns for assigned industry and service lines, from the idea stage through analysis of success.
- Work closely with members of the marketing team to accomplish event planning, content development, paid media, PR, demand generation, research and market intelligence activities.
- Provide results of and feedback on marketing initiatives to improve overall performance and drive accountability towards agreed-upon goals and objectives.
- Work closely with appropriate business development team members to integrate their efforts with the marketing initiatives.
Requirements/Qualifications:
- Bachelor’s degree and a minimum of 5 years of experience in a role that emphasizes strategic growth, including (but not limited to): management consulting and/or accounting firm.
- Organized, self-directed and able to manage multiple projects in a matrixed, fast-paced environment is a must.
- Ability to affect change and motivate a diverse group of Practice Group Leaders. Must possess initiative, resourcefulness, be accurate and persistent. Must be able to establish a high level of credibility with internal clients.
- Flexibility, willingness and ability to work with a wide variety of people and projects in a collective and collaborative manner.
- Impeccable attention to detail; strong written, verbal and communication skills.
- Maintains professionalism and a "can-do-attitude" in the execution of all project-related assignments and evokes creative and innovative thinking from team members while helping them to bring their ideas to life.
- Builds trust and sets other team members up for success.
What You Get:
- Total rewards package: from flexible work arrangements to personalized benefit structures and financial compensation options that give you choice and flexibility.
- Well-being resources: interactive wellness platform and incentives, an employee assistance program and mental health resources, and Colleague Resource Groups (CRGs) that provide safe spaces for colleagues to share, be heard, feel valued and deepen connections.
- Balance & flexibility: 14 Firm Holidays including 2 floating, Flex PTO, paid family leave, winter break, summer hours, and remote work options, so you can balance challenging yourself with taking care of yourself.
- Professional development opportunities: A learning culture with CPA exam resources and bonuses, tuition reimbursement, a coach program, and live classes, workshops, and seminars through BPM University.
Wondering if you should apply?
At BPM we are people who value people. We are progressive and purposeful. We are a firm with flexibility. Our shared entrepreneurial spirit drives us to see and do things differently. And our passion for people makes BPM a place where everyone feels welcome, valued, and part of something bigger.
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BPM provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.
