Manager, Marketing Performance & Enablement

The Manager, Marketing Performance & Enablement will play a critical role in building the foundation for marketing performance measurement and driving process excellence. This individual will lead initiatives that enable data-driven decision-making, optimize campaign effectiveness, and ensure financial discipline across marketing programs. The role requires a strategic thinker with strong analytical skills, attention to detail, and the ability to collaborate across teams.

Position Responsibilities:

1. Marketing Performance Measurement & Insights

• Design and implement a foundational framework for campaign performance tracking, including standardized templates, KPIs, and measurement methodologies.
• Develop and maintain internal dashboards to monitor campaign performance, identify optimization opportunities, and provide actionable insights to stakeholders.
• Partner with marketing teams to ensure consistent reporting and alignment with business objectives.

2. Budget Management & Financial Operations

• Lead and support budget planning and management across multiple cost centers.
• Build and maintain monthly, quarterly, and annual budget documents that align with invoicing and accrual processes.
• Collaborate with Finance and Marketing leadership to ensure accurate forecasting, expense tracking, and timely reporting.

3. Process Excellence & Continuous Improvement

• Establish processes and best practices to ensure efficiency and scalability in marketing workflows.
• Act as a liaison between marketing, finance, and analytics teams to streamline reporting and improve data integrity.
• Drive continuous improvement initiatives to enhance reporting accuracy and overall effectiveness.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Finance, or related field; MBA or equivalent experience is an asset.
• 5+ years in marketing operations, analytics, or data insights role.
• Proven track record in building dashboards, campaign measurement frameworks, and managing budgets.
• Proven ability to work closely with Finance and Accounts Payable teams to ensure timely invoice processing and accurate expense coding.
• Experience acting as a liaison between marketing and finance for budget approvals and variance explanations.
• Experience in marketing budget tracking and management.
• Strong analytical and problem-solving abilities.
• Financial Acumen: Strong understanding of P&L statements, accrual accounting, and cost center management.
• Process Management: Skilled in creating repeatable processes for monthly close, accruals, and reforecasting.
• Proficiency in data visualization tools (e.g., Power BI, Tableau) and Excel.
• Experience with Smartsheet, Domo, and Adobe Analytics for project management, reporting, and performance analysis.
• Excellent communication and stakeholder management skills.
• Detail-oriented with a focus on accuracy and process improvement.

Preferred Qualifications:

• Data visualization experience (PowerBI, DOMO).

When you join our team:

• We’ll empower you to learn and grow the career you want. 
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. 
• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid 

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.