D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.
General Description:
The Manager, Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. This role manages a team of specialists, driving performance improvements and supporting the Director, Digital marketing in developing and implementing strategies that generate leads, pipeline, and revenue. The Manager is responsible for day-to-day operations, campaign management, and cross-functional collaboration to ensure alignment with broader marketing and business goals.
Major Responsibilities:
Team Leadership & Development:
- Manage, mentor, and develop a team of Paid Media Specialists and other direct reports.
- Set clear objectives, provide coaching, and conduct regular performance reviews.
- Foster a collaborative, high-performing team culture.
Campaign Management:
- Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
- Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement.
- Ensure campaigns are aligned with strategic goals and deliver measurable results.
- Support the creation and optimization of landing pages in partnership with the web experience team.
Search Optimization:
- Advance the organization’s search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments.
- Collaborate with SEO and content teams to optimize for answer engines and generative search platforms.
Performance Analysis & Reporting:
- Monitor campaign performance using analytics tools (Google Analytics, etc.).
- Report on key metrics, provide actionable insights, and recommend improvements.
- Conduct A/B testing and conversion rate optimization initiatives.
Cross-Functional Collaboration:
- Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.
- Partner with external agencies and vendors as needed.
Process Improvement:
- Identify opportunities for operational efficiency and continuous improvement.
- Stay current with digital marketing trends, technologies, and best practices.
Competencies/Skills:
- Strong leadership and team management skills.
- Data-driven decision-making and analytical thinking.
- Expertise in paid media, ABM, SEM, AEO/GEO, and social media advertising.
- Effective communicator and collaborator across teams and stakeholders.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Strategic mindset with a focus on delivering organizational outcomes.
Suggested Qualifications/Experience:
- Bachelor’s degree in marketing, business administration, or related field.
- 5+ years of experience in digital marketing, with a focus on performance marketing.
- Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth.
- Demonstrated experience applying ABM strategies to digital campaigns.
- Proven expertise in AEO/GEO and optimizing for AI-driven search platforms.
- Experience with analytics platforms (Google Analytics, Google Ads, etc.).
- Proven ability to lead and develop teams.
- Experience working with external agencies and cross-functional teams.
The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
