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StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
We are seeking a Sales Qualification Lead to drive our Sales Qualification Team (SQT) towards ambitious SQL targets, outbound pipeline generation, and strategic marketing alignment. This role is a leadership position that requires expertise in outbound prospecting, marketing and sales pipeline strategies, and cross-functional collaboration with Marketing Operations and Revenue Operations.
What you'll be doing:
- Lead and coach Sales Qualification Coordinators (SQCs) to achieve and exceed SQL conversion targets.
- Develop and implement a structured Outbound Prospecting Strategy for Growth Sales Teams (GST).
- Serve as the primary point of contact for Marketing Operations within the Growth Sales Leadership Team, ensuring alignment on MQL targeting and inbound lead generation.
- Partner with Revenue Operations to drive accurate and insightful pipeline reporting, presenting data-driven insights to leadership.
- Optimize MQL to SQL conversion rates, ensuring SLAs are met and throughput targets are achieved.
- Leverage data analytics to measure performance, track trends, and refine outbound prospecting motions based on engagement and insights.
What you'll bring to the table:
- Minimum 2 years of people management and coaching experience in a sales or marketing organization.
- Proven experience in building and scaling sales pipelines in a fast-moving environment.
- Expertise in developing outbound sales motions using engagement insights and market data.
- Strong data analytics and reporting capabilities, with the ability to distill insights for senior stakeholders.
- Experience working cross-functionally with Marketing, Sales, and Revenue Operations to drive pipeline performance.
StackAdapters enjoy:
- Competitive salary
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Full benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote
Top Skills
StackAdapt Calgary, Alberta, CAN Office
Calgary, AB, Canada
