Azenta Inc.At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and Integrity
Job TitleMarketing Campaign Manager
Job Description
Marketing Campaign Manager
At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
GENEWIZ, from Azenta Life Sciences, provides a comprehensive suite of high-throughput and precision-based services from research use only to pre-clinical and clinical, designed to facilitate advanced research in molecular biology, genomics, and biotechnology. Key services cover Sanger sequencing, next-generation sequencing (NGS), gene synthesis, Gene-to-Discovery solutions including antibody production, viral packaging, and mRNA synthesis, and more.
What You’ll Bring…
The Marketing Campaign Manager is an important member of the GENEWIZ marketing team. The right candidate will bring prior experience working in a B2B organization, preferably within the Life Sciences or Pharmaceutical industry. They will enjoy, and have had prior experience, partnering with product marketing managers to develop marketing materials that resonate with target audiences and reflect the GENEWIZ brand.
What You’ll Do…
Primary Responsibilities:
- Manage the execution of channel tactics to bring customers through the buyer’s journey and to deepen the relationship with target customers
- Strategize, execute, and optimize integrated marketing campaigns based upon audience needs within specific market segments to gain new customers and build repeat business.
- Work closely with product marketing managers to strategize and develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
- Monitor and measure marketing results of tactics that roll up to campaigns. Help to develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.
- Utilize marketing technology stack to plan, execute, and measure results including Smartsheet & Asana for project management, HubSpot for email campaigns and analytics, Salesforce.com for CRM, and other systems as required.
- Utilize content marketing and digital best practices as you develop copy and QC for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
- Partner with the trade show team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.
What you will Bring…
- Your experience working in a B2B marketing environment, preferably in the field of life sciences for 5-7 years, means that you understand how to take some key learnings and digital expertise from the B2B world that can translate to fun, interesting initiatives to generate top-level interest.
- 5 years of experience in social media marketing, email, web, SEO/SEM
- 3 years of experience working with Hubspot, Canva and Salesforce or similar programs.
- You are flexible and while you are a strong independent contributor, you also enjoy leading team members and are very open to exploring new ideas that come from team brainstorming.
- You really connect with Azenta’s mission, namely empowering scientists and feeling that we are part of the life-saving and world-changing work that they do every day.
- You’re a self-proclaimed storyteller and a communicator at heart who is able to connect customers with the solutions that they need to accelerate their science. You have the ability to translate technical bullets and details to a value-driven story that addresses top customer challenges. And, you have impeccable writing skills with lots of attention to detail.
- You have an experimental mindset – you like to test, learn, and optimize.
- You have excellent collaboration skills that lead to maximum results – internal and external collaboration across departments, with agency partners, etc.
- Your leadership skills foster empowerment and implementation of best practices across Azenta’s product portfolio communications.
- You possess excellent time management and prioritization skills to balance a full workload.
- Experience working with Inside Sales and Field Sales teams a plus.
Working Conditions/ Schedule
- 4 days on-site, Remote on Fridays
EOE M/F/Disabled/Vet
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email at [email protected] for assistance.
Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
